mobile marketing

Data Integration Key to Ad Agency Survival in Mobile Age

Posted by on November 5, 2015 at 9:41 am

Finding relevant ways to engage with consumers now important part of insights in clients’ media presence Adapt to survive — it’s a cliche, but it definitely holds true in the mobile age’s marketing realm. When a client realizes that mobile apps or ads are more effective at gaining conversions than desktop ads or radio spots, that […]

Beacon Technology Represents Hyper-localized Targeting for Customers

Posted by on August 27, 2015 at 9:31 am

On-the-spot targeting puts pertinent information in customers’ hands at the right time, right place Last week discussed geo-fencing technology and how it can positively impact businesses by delivering specials and offers when they approach the business or even a competitor’s location. However, we can now take this a step further when talking about car dealerships […]

Mobile App Geo-fencing Gives Businesses a Push in the Right Direction

Posted by on August 21, 2015 at 3:11 pm

Newest developments allow businesses to notify customers of offers in real-time Emails and direct mailers about your company’s latest offers are fine, but what if you could put an offer right in front of customers as they walk in the door, park their car on the lot or even drive or walk by? This is […]

Just a click! The Digital Journey From Devices to Conversions

Posted by on June 19, 2015 at 2:57 pm

Native ads become more prevalent with Google’s automation between brands and publishers If you run a business with ecommerce attributes, than your conversion tracking and data are important. However, one problem that some companies encounter with their advertising campaigns is that they are not 100 percent sure where the ad was seen and if they […]

An Overview of 2015’s Top Digital and Mobile Trends

Posted by on June 5, 2015 at 9:36 am

What’s the next big step for digital and mobile advertising, and how could it affect your marketing strategy? | A popular yearly list shows the current trends for 2015 and what the rest of the year might hold. Mary Meeker, an investor for Kleiner Perkins Caufield and Byers, released her yearly Internet trends list, and […]