Comscore Brings Game-Changing Service to Help Measure OTT Content

Posted by on May 15, 2017 at 9:44 am

Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing […]

Digital Ad Spending May Not Reflect Consumer Media Habits

Posted by on January 18, 2016 at 3:46 pm

As potential customers multitask, ad budgets are still struggling to catch up to more digital means The continued rapid rise of digital media is no secret, but some companies’ ad budgets are still pouring more into traditional media. A recent study from Yahoo entitled “A Day in the Life of a Media Consumer” divulged some […]

Programmatic Video Buying Predictions Slowly Becoming Reality

Posted by on September 11, 2015 at 3:00 pm

Video ad budgets devoted to programmatic buying increased by more than 60 percent this year Programmatic video buying becomes more and more utilized each month, and the money ad agencies spend on it is starting to reflect those numbers. The total number of video ads purchased programmatically has soared 62 percent since March 2014 according […]

Rentrak, Google Partnership Give TV Advertisements an Edge in Analytics

Posted by on May 29, 2015 at 1:37 pm

Gap between digital, TV ads closes with better assessment of what and when searches occur Just when it seems as if traditional television commercials were going to take a backseat to digital advertising, a new Google partnership has changed the dynamics of how viewers of commercials trend in searches after commercials. Rentrak and Google teamed […]