Streaming has changed and grown exponentially this past year and continues to grow in importance for marketers as it rises to main stream media numbers. With this continued growth, Ad spend in the streaming digital ad space is projected to pass $10 billion dollars in 2021, according to eMarketer. In the early 2010s, streaming video
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TikTok Named ‘Marketer Of The Year’ By Ad Age
The top 5 spots on the leading advertising news outlet’s definitive list of marketers world wide. Ad Age is one of the leading influencers on decision makers and trend setters in the marketing and media world. They recently released their 2020 Marketers of the Year list, with TikTok claiming the #1 position. This list is
Continue reading »Comscore Brings Game-Changing Service to Help Measure OTT Content
Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing
Continue reading »Digital Ad Spending May Not Reflect Consumer Media Habits
As potential customers multitask, ad budgets are still struggling to catch up to more digital means The continued rapid rise of digital media is no secret, but some companies’ ad budgets are still pouring more into traditional media. A recent study from Yahoo entitled “A Day in the Life of a Media Consumer” divulged some
Continue reading »Programmatic Video Buying Predictions Slowly Becoming Reality
Video ad budgets devoted to programmatic buying increased by more than 60 percent this year Programmatic video buying becomes more and more utilized each month, and the money ad agencies spend on it is starting to reflect those numbers. The total number of video ads purchased programmatically has soared 62 percent since March 2014 according
Continue reading »Rentrak, Google Partnership Give TV Advertisements an Edge in Analytics
Gap between digital, TV ads closes with better assessment of what and when searches occur Just when it seems as if traditional television commercials were going to take a backseat to digital advertising, a new Google partnership has changed the dynamics of how viewers of commercials trend in searches after commercials. Rentrak and Google teamed
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