Traditional media

Digital Ad Spending May Not Reflect Consumer Media Habits

Posted by on January 18, 2016 at 3:46 pm

As potential customers multitask, ad budgets are still struggling to catch up to more digital means The continued rapid rise of digital media is no secret, but some companies’ ad budgets are still pouring more into traditional media. A recent study from Yahoo entitled “A Day in the Life of a Media Consumer” divulged some […]

Rentrak, Google Partnership Give TV Advertisements an Edge in Analytics

Posted by on May 29, 2015 at 1:37 pm

Gap between digital, TV ads closes with better assessment of what and when searches occur Just when it seems as if traditional television commercials were going to take a backseat to digital advertising, a new Google partnership has changed the dynamics of how viewers of commercials trend in searches after commercials. Rentrak and Google teamed […]