New programs can allow for a more customized and optimal email experience for customers
Email blasts and email marketing are still essential parts of many digital campaigns. With the wealth of information that can be gained for a business or marketing agency, emails can become as personal as sitting face-to-face, one-on-one with that customer.
Years ago, when an email was sent, it was pretty much up to the customer to respond, come into the store or take advantage of the offer. Sometimes you would never hear from the customer or see how they responded.
With Farfetched Studios’ tools, we can find ways to illustrate the path of each of your customers’ journeys, whether it’s email, direct mail or mobile notifications. We can find real-time solutions and make appropriate decisions throughout the sale lifecycle.
Gone are the days of sending out tens of thousands of emails and waiting to see who is going to respond. Your brand relations strategy can be tooled for specific customers or groups of customers. For example, maybe you want to track customer loyalty. Ones that come in often or keep respond to offers on emails could be in line for loyalty rewards. With new tools and technology, you could see which loyal customers react to which rewards better and build campaigns from there.
Interactions with customers can become more customized than ever before. Your customers’ and potential customers’ actions will help determine what relevant content will be sent to them. Your business could even determine what communication is best for specific customers: phone calls, push notifications, emails or more.
With this email marketing strategy, you also improve your customer relationship management. By making the overall experience more personal, you build your brand awareness and relation. Your business goals and objectives are more easily monitored as well as you can relate your email marketing results to your campaigns.
Don’t let your email marketing campaigns be just another send-and-sit strategy. The time is now to rethink your email marketing strategies and contact Farfetched Studios today! Our experience with email marketing can improve your CRM. An email’s journey is essential to any successful marketing — let Farfetched Studios be your email’s guide!
Last week, we discussed five data quality issues that could prevent information such as blast emails or direct mail postcards to reach potential customers. As a business juggles customer relationship management (CRM) with sending information, some small hang-ups could keep Thank You notes and special deals from being sent to valuable customers.
You can review numbers 10-6 here. With help from Melissa Data, we will examine Round 2 of our Top 10 Data Quality Issues a business could be experiencing.
5 — Vanity names for cities
Vanity cities are accepted city names for the address and ZIP code. There are official names of cities set forth by the United States Postal Service, but one example of a vanity city is Hollywood for Los Angeles. While both these are correct, some companies may only want to use the preferred city names. The same could be said for unincorporated areas that aren’t officially cities.
4 — Mailing errors
We covered some of these last week, but there are also some other mailing issues that could cause direct mail not to be sent. This could involve mailing to deceased individuals, street addresses in rural areas/PO boxes, wrong ZIP codes or outdated addresses. Sometimes, the easiest solution is the simplest. If a phone number is on record, perhaps a quick phone call to the person could clear up some incorrect information on your records.
3 — Stale data
Did one of your most loyal customers get married recently? Perhaps they moved? If this information didn’t get updated, you could be sending mail to a Misses who is no longer a Miss. Most of the time, email addresses will not change, but perhaps a form on your site to send change of information could help clear up this email.
2 — Not consolidating multiple records or duplicate records
Similar to the multiple mailings to the same address issue, the lack of making a concise list of records can hurt your CRM. This can also apply to email marketing. If you have multiple lists for email marketing and no way to suppress duplicates, email campaigns can be a nightmare. Thankfully, Farfetched Studios has the experience to manage your email marketing.
1 — General errors in data entry
More than 25 percent of data quality problems can be attributed to data entry errors according to The Data Warehouse Institute. Addresses misspelled or names incorrectly misspelled can not only make your business look bad but be the No. 1 cause of your business not sending vital information to customers.
Thanks for joining us on our journey through data quality issues. To learn more about how Farfetched Studios can better manage your marketing and CRMs, contact us today!
Nearly all businesses have to keep some kind of records, whether you’re a dealership with sold or potential customers or a hair salon ready to send out coupons to loyal ones. However, if your business is also a larger one, you may come across thousands of records a month.
Keeping the information accurate is an integral part of a business’ customer relationship management (CRM). Managing this information can take valuable time away from other aspects of your business’ CRM.
Thankfully for you, one of Farfetched Studios’ goals is to ensure accurate data is available for whenever someone at your business needs to contact a customer. Farfetched Studios can also help manage any databases relating to CRMs and email marketing.
With one of the top data experts, Melissa Data Corporation, Farfetched Studios’ lists the Top 10 data quality issues that could affect your business. We work to correct these issues whenever they arise.
Here are numbers 10 through 6. Check back later for the Top 5.
10 — Addresses with no suite or apartment numbers
When direct mail is sent, the piece may not reach the customer if an apartment number or suite number is left off or incorrect. Whether it’s a customer forgetting to leave off the extra information or an error by a sales rep, the information may not make it into the CRM system. Farfetched Studios helps businesses keep track of what addresses don’t work to help ensure more accurate information.
9 — Multiple mailings to same residence
Perhaps a whole family who enjoys your business lives at one address. Should you be sending them the same mailer four times? By doing this, you can hurt your reputation, not to mention overwhelm a customer with different or conflicting offers or waste postage cost.
8 — Poor sender reputation
Don’t get your email marketing campaigns blocked by recipients because it could be flagged as spam. With Farfetched Studios’ email marketing techniques, we work to make sure your emails won’t be caught in the spam filters. Also, in keeping a good reputation, when someone asks to be removed from a mailing list, we take quick, proactive measurements to take them off the list.
7 — Inconsistent data
Did one of your loyal customers move and you get a Return to Sender notice on direct mail? Maybe the CRM is updated but your mailing list isn’t. Farfetched Studios likes to stay on top of situations like this to swiftly make a difference in your mailing efforts.
6 — Lost conversions
If your business relies on web conversions, losing leads and potential customers can hurt your numbers. One reason could be that your web forms are too long or ask for too much information. This could lead to incorrect information on the customers’ part or drop-off rates at that point of the conversion path.
Check back later for our final five data issues that may be having a negative effect on your business. To learn more about how Farfetched Studios can better manage your marketing and CRMs, contact us today!
A look back at our development years, accomplishments and what the future may hold
In July 2010, Farfetched Studios LLC set out to set apart its clients from the competition. With a heavy focus on digital advertising campaigns while still remembering the power of traditional media such as TV and radio, we wanted to make a difference for our clients.
Fast forward to July 2015, and Farfetched Studios celebrates its fifth year of marketing, blog posts, copy writing, digital display and search ads, SEO and much more. We wanted to extend a Thank You to our clients for giving us the opportunity to improve your advertising presence and strategy — and we came through for you.
Farfetched Studios goes the extra step. When we come across a problem or come across something “out of scope,” we don’t run and hide — we find the right solution. Instead of throwing out bland, cookie-cutter displays or generic search ads, we tailor each ad to stand out among the competition.
What we’ve seen in the past five years in terms of advertising technology continues to amaze and simultaneously intrigue us. Digital ad technology has made interesting advances in the last half-decade. We always stay on top of the latest advancements in Google, Bing, television and more.
Reaching the top at home and away
One of our clients we work with is an institution in our hometown of St. Louis. As a St. Louis marketing agency, we are eager to help improve businesses in our city. One of our automotive dealerships we work with has the high regard of being the No. 1 Chevrolet dealer in the state. However, we don’t focus only on their Chevy dealer. We work with the entire group’s network, sharpening our writing and marketing skills.
We’ve also help with home remodeling companies in the St. Louis area, so don’t think we only work with automotive dealers. If you want your business’s marketing strategy to take the next step forward or you want to incorporate more digital presence, Farfetched Studios is your answer!
Our skills aren’t just limited within the St. Louis city limits. Our marketing helps add to the efforts of Georgia’s top RAM and FIAT dealer as well as the country’s No. 1 Dodge dealer. We are excited about this for a few reasons. One is that it shows our efforts matter and make a difference. Another is that we don’t keep our skills hidden to just our local market. Whether your business is on the West Coast, East Coast or anywhere in between, we will work with you!
Once again, thanks to our clients that give us the opportunity to improve their ad campaigns, and here’s to the next five years!
If you’ve examined your marketing strategy and want more for your business, let us know! Contact Farfetched Studios today for a proposal.
Less competition, faster average growth among reasons why Bing holds its ground
More than two-thirds of people in the United States will use Google as their search engines. Google has even become a verb rather than a 1 followed by 100 zeroes. Nobody ever “Bings” anything.
Or do they?
That other one-third — that belongs mostly to Yahoo Bing according to Comscore. That’s right; businesses could be losing out on almost a third of their market without any type of Yahoo Bing search campaign.
Possible reasons behind Yahoo Bing’s growth
Search Engine Watch performed a study throughout 2014 and paid close attention to the fight between Yahoo Bing (or Bing) paid search and Google AdWords. The past results of Google’s much higher average Click-Through Rate (CTR) than Bing held true, but the gap shrank in 2014. Google’s average CTR in 2014 was 5.47 percent compared to Bing’s 2.42 percent — a far cry from the Google’s 265 percent stomping over Bing in 2012.
Between 2012 and ’14, Bing’s average CTR improved 175 percent compared to Google’s 65 percent during the same span. This is one of the attributions to Bing’s expanding place in the search advertising realm.
According to a Driving Sales article and Search Engine Watch’s study, between 16 and 18 percent of automotive, travel and shopping advertisers saw higher CTRs on Bing than Yahoo. If you have a business in the automotive realm, travel sector or ecommerce, perhaps it’s time to examine your search ad strategy.
Advantages of Bing Ads over Google AdWords
A company’s ad found a higher placement on Bing’s results pages (SERP) than Google, but this could be in part to more people advertising on Google AdWords than Bing Ads search. Overall, Google does provide a higher CTR than Bing Ads, and there doesn’t appear to be any trend that Bing could overtake Google in the search engine world.
There are some apparent advantages of choosing to use or even add Bing Ads to your search strategy. First, there is less competition on Bing than Google leading to the aforementioned higher listings on SERPs.
Also, with less competition also come cheaper pay-per-click (PPC) campaigns. A newer company with a lower budget starting out may opt for Bing at first. The numbers certainly show that Bing isn’t just going to lie down and die.
If you feel like it’s time to re-examine your digital strategy, contact Farfetched Studios LLC. We are a St. Louis-based marketing agency that has experience and certification with both Bing Ads and Google AdWords to meet your business’s needs.