Tag Archive

Comscore Brings Game-Changing Service to Help Measure OTT Content

Published on May 15, 2017 By Support Farfetched

Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing […]

Google’s Newest Enhancements Boost Mobile Automotive Ad Strength

Published on May 11, 2015 By Tim Doty

Mobile ads now offer more photos and more easily connect car buyer with dealership ad More than half of potential car buyers now use a mobile device as opposed to desktop in the United States, and Google’s newest offering can allow dealerships to put their ad in the hands of those mobile searchers. According to […]

Ad Technology — Chevy Digital Ads Find Way into Print Publications

Published on April 17, 2015 By Tim Doty

We may be called Farfetched Studios, but we are not making this up. Chevrolet digital ads similar to pre-roll will be displayed in magazines — yes, print magazines. The May issues of Popular Mechanics and Esquire magazines will feature 2015 Chevrolet Colorado ads that have already been seen on television and Internet pre-roll, but this […]