Tag Archive

Quick Hits: The Difference Between First-Party Data and Third-Party Data

Published on February 1, 2016 By Tim Doty

Whether its lead generation or purchase orders online, the data you collect are important and incredibly valuable not just for your marketing department but your entire business. Data can be collected in many different ways and from many different sources. Most data are broken down into two categories: first-party and third-party. Both can be worth […]

Digital Ad Spending May Not Reflect Consumer Media Habits

Published on January 18, 2016 By Tim Doty

As potential customers multitask, ad budgets are still struggling to catch up to more digital means The continued rapid rise of digital media is no secret, but some companies’ ad budgets are still pouring more into traditional media. A recent study from Yahoo entitled “A Day in the Life of a Media Consumer” divulged some […]

Programmatic Video Buying Predictions Slowly Becoming Reality

Published on September 11, 2015 By Tim Doty

Video ad budgets devoted to programmatic buying increased by more than 60 percent this year Programmatic video buying becomes more and more utilized each month, and the money ad agencies spend on it is starting to reflect those numbers. The total number of video ads purchased programmatically has soared 62 percent since March 2014 according […]

St. Louis Marketing Agency Hiring Graphic Designer for Increasing Workload

Published on September 4, 2015 By Tim Doty

Farfetched Studios continues to experience growth as we provide specific and personal marketing strategies for our clients around the country. With our growing client base, Farfetched Studios is seeking applications for a diligent, capable and passionate graphic designer who works well with a quick turn-around time. Farfetched Studios has a ton of artwork every month […]

Beacon Technology Represents Hyper-localized Targeting for Customers

Published on August 27, 2015 By Tim Doty

On-the-spot targeting puts pertinent information in customers’ hands at the right time, right place Last week discussed geo-fencing technology and how it can positively impact businesses by delivering specials and offers when they approach the business or even a competitor’s location. However, we can now take this a step further when talking about car dealerships […]

Intelligent Email Marketing — More Personal Than You Might Think

Published on August 14, 2015 By Tim Doty

New programs can allow for a more customized and optimal email experience for customers Email blasts and email marketing are still essential parts of many digital campaigns. With the wealth of information that can be gained for a business or marketing agency, emails can become as personal as sitting face-to-face, one-on-one with that customer. Years […]

10 Important Data Quality Issues Farfetched Studios Addresses (Part 2)

Published on July 31, 2015 By Tim Doty

Last week, we discussed five data quality issues that could prevent information such as blast emails or direct mail postcards to reach potential customers. As a business juggles customer relationship management (CRM) with sending information, some small hang-ups could keep Thank You notes and special deals from being sent to valuable customers. You can review […]

10 Important Data Quality Issues Farfetched Studios Addresses (Part 1)

Published on July 17, 2015 By Tim Doty

Nearly all businesses have to keep some kind of records, whether you’re a dealership with sold or potential customers or a hair salon ready to send out coupons to loyal ones. However, if your business is also a larger one, you may come across thousands of records a month. Keeping the information accurate is an […]

Google’s Rivals Grow as Microsoft, AOL Sign 10-year Search and Display Deal

Published on July 10, 2015 By Tim Doty

Bing replaces Google for organic search results on AOL sites effective Jan. 1, 2016 Microsoft continues to heat up its efforts to combat rival Google in the search engine domain as it partnered with America Online (AOL) for a 10-year pact. The deal will eventually mean Bing takes over 100 percent of the organic search […]

All Searches Matter: Yahoo Bing’s Numbers Increase to Take 1/3 of Searches

Published on June 26, 2015 By Tim Doty

Less competition, faster average growth among reasons why Bing holds its ground More than two-thirds of people in the United States will use Google as their search engines. Google has even become a verb rather than a 1 followed by 100 zeroes. Nobody ever “Bings” anything. Or do they? That other one-third — that belongs […]