Tag Archive

Data Integration Key to Ad Agency Survival in Mobile Age

Published on November 5, 2015 By Tim Doty

Finding relevant ways to engage with consumers now important part of insights in clients’ media presence Adapt to survive — it’s a cliche, but it definitely holds true in the mobile age’s marketing realm. When a client realizes that mobile apps or ads are more effective at gaining conversions than desktop ads or radio spots, that […]

Instagram Ads Now Available Through Facebook

Published on October 30, 2015 By Tim Doty

Look at what we’ve stumbled upon while setting up Facebook ads for our clients.   See that nice little blue “new” button? See what it’s next to? That says Instagram. Since Facebook purchased Instagram for $100 million, many in the advertising and marketing world have been wondering how to put ads across both platforms. It […]

When a Traditional Marketing Agency Tries to Go Digital

Published on October 16, 2015 By Tim Doty

Experience with both digital and traditional media essential in today’s marketing world This week we wanted to explore what happens when a marketing agency stooped in traditional measures takes a crack at digital marketing. Take a look at the image below, particularly the right side highlighted in a red square. Notice anything? If you don’t, […]

Businesses Can Find Positive Results with Proper Social Media Strategy

Published on September 18, 2015 By Tim Doty

Studies, first-hand experience find that social media can help drive sales if used properly This may come as a “no duh” moment, but social media can become an integral part of your company’s business’ marketing strategy. However, when used properly, social media have been seen as ways to boost sales and better customer interaction according […]

Mobile App Geo-fencing Gives Businesses a Push in the Right Direction

Published on August 21, 2015 By Tim Doty

Newest developments allow businesses to notify customers of offers in real-time Emails and direct mailers about your company’s latest offers are fine, but what if you could put an offer right in front of customers as they walk in the door, park their car on the lot or even drive or walk by? This is […]

Facebook In-App Searches Create Challenges for Search Engine Giants

Published on May 22, 2015 By Tim Doty

Car dealerships’ presences get a shot in the arm from Facebook’s latest feature Reports have surfaced of a new feature on the social media titan Facebook that could pose a bit of a threat to search engines Google and Bing and ease link-sharing on mobile devices. Facebook now features the ability for its members to […]

Programmatic Advertising Strengthens Automotive Data Display Ads

Published on May 15, 2015 By Tim Doty

Dual layered-targeting makes inventory easier to access online for potential customers One of our goals at Farfetched Studios is to place advertisements in front of those who are prospective customers. We accomplish this through our advanced dual-layer targeting strategy. We work closer with car dealerships, and nearly eight out of every 10 people will do […]

Twitter Partners with DoubleClick, Boosts Advertising Potential

Published on May 1, 2015 By Tim Doty

Acquisition of TellApart technology firm assists Twitter in measuring ad behavior, conversions One of the current social media giants has made a couple of perhaps under-the-radar moves that will affect its advertising strategy and, in turn, earnings. Twitter announced its partnership with Google’s DoubleClick division and also its acquisition of TellApart, a marketing technology firm. […]

LinkedIn’s Data Add Another Layer To Targeted Marketing

Published on February 25, 2015 By Tim Doty

Powerful data assist campaigns toward specific employees based on information they give One of the more sophisticated social media, LinkedIn, announced its intent to sell ads across the Internet according to an Advertising Age article. LinkedIn’s new product, Lead Accelerator, allows marketers to select specific data from LinkedIn’s audience and “serve them ads across the […]