In response to tightening regulations and demand from consumers to offer more privacy protection, Google made a major announcement to the public four years ago. In January 2020, they announced plans to completely phase out support for third-party cookies used in its Chrome browser. Cookies have long been a very vital component of the adtech
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Byte-Sized Banter in The Chatmosphere: Google Unleashes Conversational AI in Search Ads
Every technology shift is an opportunity to accelerate human learning progress, improve the quality of life, and exist as a benchmark for fascinating scientific discovery. AI has the potential to create many opportunities and will bolster productivity on a scale that has not yet been seen. Millions of individuals are now using generative AI across
Continue reading »The Year in Marketing: Breaking Down the Wins, Woes, and Wonders of 2023
As Christmas trees are exchanged for well-thought-through resolutions, many digital entities are taking a moment to recap and mull over the happenings of the year. There were algorithm updates, new tools on the table, and giant leaps forward for very fundamental strategies. 2023 saw the rise of AI-powered marketing tools, along with a much-anticipated indexing
Continue reading »Update on Asset Group-Level Metrics: New Features Within Google Ads Performance Max Campaigns
We know it’s difficult to keep track of the near-constant updates from Google, and that’s why we’re here to help! The FarFetched Studios team is on top of any and all new features that come along, ready to share them with you and implement them in your marketing strategy if they are a good fit.
Continue reading »The Details of Top-of-the-Page Results: Tips From Google For eCommerce
When you have decided to begin an endeavor that involves eCommerce, it is easy to have “tunnel vision” in your day-to-day thinking. Every business owner would love it if it was as easy as dreaming up the product or service, creating the URL (with an excellent user experience), getting the billing software ready and finally
Continue reading »Google Ads Implements Diagnostics Insights: A Detail-Driven Heads-up for Fine-Tuned Performance
Once you find out what product demographic you want to cater to, get your URL up to speed, work out any bugs with your server and get your products photographed, you will finally get click-throughs, low bounce rates and conversions! There is nothing better than when things begin to run smoothly, and you are looking
Continue reading »Maximizing the Competitive Metrics Within Google Ads
Google Ads is one of the most prominent and effective tools we use for our clients at Farfetched Studios. It can be a competitive domain, and constantly monitoring trends and your position is key to success. Simply gauging how aggressive your competition is with Google ads is the beginning of a successful strategy. In the
Continue reading »Getting the Most out of RSAs: Tips on the Coming Shift to Google Responsive Search Ads
Just as it has been in the rest of the world lately, change has been coming fast and furious within the digital realm, as it seems nothing stays the same for long. On June 30, Responsive Search Ads will become the dominant ad format to be used in Google Ads accounts. This means that advertisers
Continue reading »Achieving Ultimate Success after the Storm: Post-Pandemic Strategies for Digital Marketing in 2022
Things have been so strange over the past two years that it would be a grave understatement to say that all of us here at FarFetched Studios have seen much uncertainty: some trends such as working from home have stuck around for the long haul, and some have turned tail and reared a bit more
Continue reading »The Coming Drastic Shift Regarding Targeted Ads: FloC Groups By Interest to Ensure Privacy
The Nuance of Your Secrets Under a Magnifying Glass: Everyone on the web eager to find what they are looking for is going to quickly hop on a search engine to find results, and expect as streamlined and accurate results as possible. Where things get much more serious is regarding the current state of privacy:
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