Tag Archive

Digital Ad Spending May Not Reflect Consumer Media Habits

Published on January 18, 2016 By Tim Doty

As potential customers multitask, ad budgets are still struggling to catch up to more digital means The continued rapid rise of digital media is no secret, but some companies’ ad budgets are still pouring more into traditional media. A recent study from Yahoo entitled “A Day in the Life of a Media Consumer” divulged some […]

Just a click! The Digital Journey From Devices to Conversions

Published on June 19, 2015 By Tim Doty

Native ads become more prevalent with Google’s automation between brands and publishers If you run a business with ecommerce attributes, than your conversion tracking and data are important. However, one problem that some companies encounter with their advertising campaigns is that they are not 100 percent sure where the ad was seen and if they […]