Tag Archive

Businesses Can Find Positive Results with Proper Social Media Strategy

Published on September 18, 2015 By Tim Doty

Studies, first-hand experience find that social media can help drive sales if used properly This may come as a “no duh” moment, but social media can become an integral part of your company’s business’ marketing strategy. However, when used properly, social media have been seen as ways to boost sales and better customer interaction according […]

Programmatic Video Buying Predictions Slowly Becoming Reality

Published on September 11, 2015 By Tim Doty

Video ad budgets devoted to programmatic buying increased by more than 60 percent this year Programmatic video buying becomes more and more utilized each month, and the money ad agencies spend on it is starting to reflect those numbers. The total number of video ads purchased programmatically has soared 62 percent since March 2014 according […]

Beacon Technology Represents Hyper-localized Targeting for Customers

Published on August 27, 2015 By Tim Doty

On-the-spot targeting puts pertinent information in customers’ hands at the right time, right place Last week discussed geo-fencing technology and how it can positively impact businesses by delivering specials and offers when they approach the business or even a competitor’s location. However, we can now take this a step further when talking about car dealerships […]

Mobile App Geo-fencing Gives Businesses a Push in the Right Direction

Published on August 21, 2015 By Tim Doty

Newest developments allow businesses to notify customers of offers in real-time Emails and direct mailers about your company’s latest offers are fine, but what if you could put an offer right in front of customers as they walk in the door, park their car on the lot or even drive or walk by? This is […]

10 Important Data Quality Issues Farfetched Studios Addresses (Part 2)

Published on July 31, 2015 By Tim Doty

Last week, we discussed five data quality issues that could prevent information such as blast emails or direct mail postcards to reach potential customers. As a business juggles customer relationship management (CRM) with sending information, some small hang-ups could keep Thank You notes and special deals from being sent to valuable customers. You can review […]

10 Important Data Quality Issues Farfetched Studios Addresses (Part 1)

Published on July 17, 2015 By Tim Doty

Nearly all businesses have to keep some kind of records, whether you’re a dealership with sold or potential customers or a hair salon ready to send out coupons to loyal ones. However, if your business is also a larger one, you may come across thousands of records a month. Keeping the information accurate is an […]

Google’s Rivals Grow as Microsoft, AOL Sign 10-year Search and Display Deal

Published on July 10, 2015 By Tim Doty

Bing replaces Google for organic search results on AOL sites effective Jan. 1, 2016 Microsoft continues to heat up its efforts to combat rival Google in the search engine domain as it partnered with America Online (AOL) for a 10-year pact. The deal will eventually mean Bing takes over 100 percent of the organic search […]

Farfetched Studios Marketing Agency Reflects on Its First 5 Years

Published on July 1, 2015 By Tim Doty

A look back at our development years, accomplishments and what the future may hold In July 2010, Farfetched Studios LLC set out to set apart its clients from the competition. With a heavy focus on digital advertising campaigns while still remembering the power of traditional media such as TV and radio, we wanted to make […]

All Searches Matter: Yahoo Bing’s Numbers Increase to Take 1/3 of Searches

Published on June 26, 2015 By Tim Doty

Less competition, faster average growth among reasons why Bing holds its ground More than two-thirds of people in the United States will use Google as their search engines. Google has even become a verb rather than a 1 followed by 100 zeroes. Nobody ever “Bings” anything. Or do they? That other one-third — that belongs […]

Just a click! The Digital Journey From Devices to Conversions

Published on June 19, 2015 By Tim Doty

Native ads become more prevalent with Google’s automation between brands and publishers If you run a business with ecommerce attributes, than your conversion tracking and data are important. However, one problem that some companies encounter with their advertising campaigns is that they are not 100 percent sure where the ad was seen and if they […]