Let’s talk strategy. At Farfetched Studios, we mean business, and if there are proven strategic ways to up your marketing game, we’re the ones to make it happen. If you don’t want to rely on SEO’s long game, Google ads can be your best friend if done correctly. You may already be utilizing this tool for your business, but let’s talk if you’re not. And if you’re using google ads but not paying for your brand name, we’re here to tell you why this is one reliable way to boost traffic. Our digital marketing agency in St. Louis has helped many businesses like yours find the right strategy to drive results. So, why buy your brand name? Here are the 4 top reasons why you should buy your brand name in google ads.
#1 Control Your Image
Organic links may be free, but you do not have full control over how Google will display them. When you buy your brand name, you can control your image by deciding what copy you want to be displayed, what landing pages you want to use, and the ability to use ad extensions. But that’s not all. Unlike organic results, where you can only control the title and description, you can also emphasize current offers, raving reviews and have a direct link to online booking when you bid on your brand. Are you starting to see the big picture here?
#2 Defend Your Brand
Dominate your search engine results pages or SERP. Ensure you are displaying positive reviews and zero competitor ads. Bidding on your brand name will allow more listings and information about you. The last thing you want is someone to search for your company but end up clicking on a competitor ad because they already bought your brand name. Avoid this by buying your brand name and capitalize on this opportunity to control your SERP. Own this space and be the leader. After all, you built your brand, now defend it.
#3 Send visitors to a specific landing page
In general, when someone searches your name, they will end up on your home page. But, perhaps you are running a specific campaign looking to drive traffic to a particular landing page. Unfortunately, this can be tricky to achieve organically. Paid ads with your brand name can do the trick driving your future customer right where you want them.
#4 It’s Cheap
In most cases, bidding on your brand name is quite affordable. Because there is less competition with branded keywords, they tend to be more cost-effective than non-branded keywords making the cost per click very low. Since people are already searching for you, you will have a high-quality score, and your click-through rate or CTR should be high.
You may be a marketing guru but simply don’t have the time to stay on top of the trends, or perhaps all this marketing talk sounds like a bunch of mumbo jumbo and that’s why you rely on marketing people to figure it out for you. WE ARE THOSE PEOPLE. At Farfetched Studios, we take pride in being experts at what we do. Digital marketing is always changing. No matter where you land in your marketing expertise, leave the marketing strategy up to us so you can focus on your business. We are constantly staying up to date on the latest marketing trends to ensure you are getting quality results. Give our agency a call today, and let’s talk STRATEGY.