Around a decade ago, it became obvious that artists, musicians, and all sorts of businesses worldwide were going to benefit from YouTube advertising. Here are a few misconceptions about this wildly popular video delivery medium, and some ways that we rework old habits into exciting and traffic-driving success.
The Fallacy of The Guessing Game:
Taking risks on YouTube is a great way of getting your feet wet, but when time is money, things tend to get tight. The ABCD Guide is a list of viable principles that have proven to provide a 30% boost in short-term sales and an 18% gain for long-term brand recognition.
- Attract: Attracting attention from the beginning only breeds success down the line.
- Brand: Assuring that your brand is integrated naturally makes content seem organic.
- Connect: An excellent connection is the result of storytelling that taps into what consumers need for everyday vitality.
- Direct: YouTube videos provide the opportunity to get off track quite easily, as it’s fun to point a camera at anybody engaging in nearly any activity. Clearly stating a call to action is a very valuable step.
The Notion That Success is Derived from a Specific Style:
There are many winning creative principles that have proved to be successful over time, but using the same tactics on every single video may leave you cornered. After taking the time to examine successful video campaigns, we have found that focusing on messaging and how consumers will feel after engaging with your offer is more crucial than the look.
Since YouTube is such a great place for creative people to thrive, there are many opportunities to use different heroes, case studies, and vivid imagery to drive success. Clear and effective advertisements can leave a lot of breathing room for creativity. One of the biggest challenges facing digital advertisers is to capture attention right away, and many mistakes are made within the first five seconds of a spot while wanting so badly to sweep a viewer off their feet instead of hitting home with a relevant message.
Creativity Without Overkill:
Here, you need to think about the advertisement as the viewer’s first step towards their next action, which allows the finished product to propel far beyond just one impression. The passion points that the viewer possesses are what you should work with here, with cues to nostalgia rendering huge amounts of success.
We have also seen the question technique be successful. Storytelling and illustrating just how much a product or service enriched someone’s life is also a good strategy. Quirky characters, trendy hipsters that appeal to millennials, and glossy campaigns are always fantastic in our book, but just like cologne, the name of the game is to use these elements sparingly.
Abandoning the Fear of the Experimental:
Advertisers who have successfully used video experiments benefited from a 60% higher ad recall after the better performing material was posted. The key here is to begin with changes that are on the simpler side of things, like small tweaks in writing content or a change to the way the opening shot appears. It is always difficult to know exactly how an audience will react to an experiment, but a good A/B test can pay huge dividends!
Digital Building Blocks
Building something fantastic when it comes to YouTube usually requires all the creative juice creative teams can muster. The mobile experience has a pressing need for larger text, visibility on smaller screens, and ads that are audible and clear.
Revolutionary and game-changing brands around the globe are constantly attempting to see what will work on YouTube. Many times, your audience may get used to a familiar character that has been doing product demos or lessons, then suddenly, their appetite shifts. Audiences out there are still willing to spend on what moves them, even in recessionary spurts: after you have your offerings and placement in line, our expertise will pave the road for relevant testimonials and time-tested loyalty!