It’s never too early to know what trends will dominate 2022! Here are some of the trends we believe will shape 2022 and the ways that you can use them to your advantage during a successful digital marketing campaign.
The Gradual Disappearance of Cookie Tracking:
With Google’s plan to phase out third-party cookies over the next year, brands will need to adapt their social advertising plans. There are still many advertising options that don’t rely on these cookies, and your plan may need to make the switch. Since third-party cookies offer a fast and effective means of getting to know your audience, you can dive into metrics that are more related to interests and preferences and gain a more personal understanding of habits and what sparks a customer’s search.
Tik Tok’s Gigantic Growth Spurt:
In September of 2021, TikTok celebrated netting 1 billion monthly active users, making it the 7th largest social platform in existence. Some brands have avoided TikTok, questioning its longevity. When it first hit the scene, some digital marketers only wanted to proceed with what they saw as more traditional means of gaining followers and positive momentum. Tik Tok shows no signs of slowing down and remains as viable as ever for digital marketing in 2022.
The Ingenuity of In-Platform Purchase Power:
Social commerce has experienced incredibly large growth. When the pandemic took hold of the entire economy, an opportunity to make a purchase even more quickly on social media arose. Instagram’s massive popularity makes it a well-performing storefront, along with the usual suspects such as Facebook and Pinterest.
Curating the Best of Created Content:
The number of influencers online has grown, and they have become much more effective at reaching followers and promoting services. Tools such as YouTube Brand Connect and TikTok’s Creator Marketplace allow you to engage with influencers who are organic and accessible to the everyday consumer. Even if an influencer has not yet become world famous, they may have the ability to evoke true authenticity.
Cutting Down Eventually on Word Count: Attention grabbing and shorter content is the best way to market on social media. When the wildly successful Tik Tok platform debuted, they only allowed 15 seconds of video as a limit for each new upload. They now allow 3 minutes worth of content, but shorter videos are dominating the space, as there aren’t as many willing to watch content for more than 5 minutes. Attention spans have long been shortening, and a quick production that details a product or service and why it is the best option will do.
The world is now in a constant state of change. Here at Farfetched Studios, we see the bright spots and vibrant opportunities that pop up regarding email marketing, SEO skills, and PPC avenues to effectively reach your next customer. If you aren’t getting everything you need from your agency, contact us today to assure a profitable and goal-crushing 2022!