YouTube has long been one of the world’s most frequently viewed and subscribed social media platforms. With so many opportunities to post a variety of content and the ability to tailor campaigns for your target market, YouTube is a must for any brand’s detailed content strategy. To experience a sensational amount of growth on your
Continue reading »A lot of people are noticing drops in web traffic since the latest Google algorithm update…..are you surprised? You shouldn’t be. The update is called an “update” for a reason, it improves. We are always being hounded by “SEO” companies trying to sell us their services to resell to our clients, but we won’t do
Continue reading »One of the biggest opportunities for today’s car dealers is to offer a “guaranteed credit program” to customers with challenged credit. The biggest mistake that I see is buying leads for these programs. There are a ton of third-party lead providers that deal in selling these leads supposedly on an “exclusive” basis. One effective tactic
Continue reading »Whether you are having an event at your store, or a giveaway on an e-commerce website, the information that you capture is a gold mine. If you partake in Facebook giveaways to encourage engagement from your followers and gather new followers, an absolute must is to make sure they are giving you something for entering
Continue reading »CRM (Customer Relations Management) Software, great–fantastic–amazing–tools that are a must-have at any business. Quick definition, it manages all interactions between your customers and employees via email and can also be setup to record all inbound phone calls to create an accurate record of the customer experience. The systems are usually setup to have reminders that
Continue reading »Two people I’ve come across in other organizations are extremely unhappy at their jobs to the point that it is extremely noticeable. These two employees work at different companies but make it known that they are extremely frustrated with their day to day job, and probably disappointed at their inability to move up the later.
Continue reading »A few weeks ago, my personal trainer brought up a very good observation of the impeccable customer service at Disney World. He then asked “How do you think they get everyone on-board to be so enthusiastic and spirited about working at Disney World? Obviously they must pay their employees well, but that’s not always enough.”
Continue reading »While industries shift an average of 25% of their marketing budgets to online advertising, your website has become the forefront of your presence in the market and has enabled us to see exactly how many people called, emailed or viewed the directions to your business. All of these factors aren’t worth a dime if the
Continue reading »We all know that somehow some way companies need to market products and services to consumers and other businesses. How often do you hear someone say, “what can I do this month to sell a ton of products & services?”, this question is asked every day and usually with a quick solution with minimal long-term
Continue reading »When most companies sign up for a call tracking service the initial goal is for them to see how much response they are getting from different advertisements or lead sources. The mistake that is made is also in the presentation, once the client is sold on the lead tracking aspect the rest of the value
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