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YouTube SEO: Strategies to Rank on Top

“Maverick Status” For Your Latest Streaming Sensation: Winning SEO Strategies for YouTube

YouTube has long been one of the world’s most frequently viewed and subscribed social media platforms. With so many opportunities to post a variety of content and the ability to tailor campaigns for your target market, YouTube is a must for any brand’s detailed content strategy. To experience a sensational amount of growth on your

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Quick Hits: The Difference Between First-Party Data and Third-Party Data

Whether its lead generation or purchase orders online, the data you collect are important and incredibly valuable not just for your marketing department but your entire business. Data can be collected in many different ways and from many different sources. Most data are broken down into two categories: first-party and third-party. Both can be worth

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Digital Ad Spending May Not Reflect Consumer Media Habits

As potential customers multitask, ad budgets are still struggling to catch up to more digital means The continued rapid rise of digital media is no secret, but some companies’ ad budgets are still pouring more into traditional media. A recent study from Yahoo entitled “A Day in the Life of a Media Consumer” divulged some

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Data Integration Key to Ad Agency Survival in Mobile Age

Finding relevant ways to engage with consumers now important part of insights in clients’ media presence Adapt to survive — it’s a cliche, but it definitely holds true in the mobile age’s marketing realm. When a client realizes that mobile apps or ads are more effective at gaining conversions than desktop ads or radio spots, that

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Instagram Ads Now Available Through Facebook

Look at what we’ve stumbled upon while setting up Facebook ads for our clients. See that nice little blue “new” button? See what it’s next to? That says Instagram. Since Facebook purchased Instagram for $100 million, many in the advertising and marketing world have been wondering how to put ads across both platforms. It only

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When a Traditional Marketing Agency Tries to Go Digital

Experience with both digital and traditional media essential in today’s marketing world This week we wanted to explore what happens when a marketing agency stooped in traditional measures takes a crack at digital marketing. Take a look at the image below, particularly the right side highlighted in a red square. Notice anything? If you don’t,

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Businesses Can Find Positive Results with Proper Social Media Strategy

Studies, first-hand experience find that social media can help drive sales if used properly This may come as a “no duh” moment, but social media can become an integral part of your company’s business’ marketing strategy. However, when used properly, social media have been seen as ways to boost sales and better customer interaction according

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Percent of Programmatic Digital Video Ad Budget According to US Agency Marketers

Programmatic Video Buying Predictions Slowly Becoming Reality

Video ad budgets devoted to programmatic buying increased by more than 60 percent this year Programmatic video buying becomes more and more utilized each month, and the money ad agencies spend on it is starting to reflect those numbers. The total number of video ads purchased programmatically has soared 62 percent since March 2014 according

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St. Louis Marketing Agency Hiring Graphic Designer for Increasing Workload

Farfetched Studios continues to experience growth as we provide specific and personal marketing strategies for our clients around the country. With our growing client base, Farfetched Studios is seeking applications for a diligent, capable and passionate graphic designer who works well with a quick turn-around time. Farfetched Studios has a ton of artwork every month

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Hyper-Local & Micro-Proximity Detection

Beacon Technology Represents Hyper-localized Targeting for Customers

On-the-spot targeting puts pertinent information in customers’ hands at the right time, right place Last week discussed geo-fencing technology and how it can positively impact businesses by delivering specials and offers when they approach the business or even a competitor’s location. However, we can now take this a step further when talking about car dealerships

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