The emergence of ChatGPT was a huge milestone in the advertising industry, yet PPC automation was around long before this! PPC management has already been disrupted significantly with the rise of AI, as keeping with manual methods has greatly affected productivity. No matter how many accounts you are ultimately responsible for, the human touch is
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Every technology shift is an opportunity to accelerate human learning progress, improve the quality of life, and exist as a benchmark for fascinating scientific discovery. AI has the potential to create many opportunities and will bolster productivity on a scale that has not yet been seen. Millions of individuals are now using generative AI across
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As a digital marketing agency, Farfetched Studios has always valued the online world’s importance and know how powerful it is to build and sustain a business. It is the basis of what we do. We have a passion for understanding the fine details of a consumer journey that ultimately lead to your business. With the
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Projected to account for nearly 75% of all budgets in 2021, Digital Media continues to grow while traditional advertising slips. According to the Interactive Ad Bureau, 2021 is on trend to being a year lead by digital advertising, but some technical issues like the blocking of web cookies have scared many media buyers and hindered
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Streaming has changed and grown exponentially this past year and continues to grow in importance for marketers as it rises to main stream media numbers. With this continued growth, Ad spend in the streaming digital ad space is projected to pass $10 billion dollars in 2021, according to eMarketer. In the early 2010s, streaming video
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Dynamic Inventory ads Optimized for In-Market Targeting based on a Vehicle. Automotive Inventory ads utilize your current vehicle catalog, Facebook Pixel and your user engagement data across Facebook to show specific ads to in-market customers like recent shoppers on your website, app and marketplace visitors. These new ads allow manufacturers and dealerships to upload the
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Revealing possible setbacks for the company during its S-1 filing The supply-side platform which started back in 2006 known as PubMatic has officially gone public. It has been a month since PubMatic has filed its S-1 and the company is now trading on Nasdaq under the acronym PUBM. Opening share value started at $20 a
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As 2020 gets off to a bustling start within the digital marketing and display advertising realms, many experts in the industry have been weighing in on the general state of things, what the future holds in store, and so much change regarding third-party cookies. As some opportunities for revenue are seeming to narrow and disappear,
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During the earlier days of the fully-fledged internet revolution, it was known that this was the medium that would be great to drive sales, but the tactics were not yet developed. When you would first hear a dial tone on your modem and connected during the dinosaur-era of the world wide web, the well-oiled machine
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Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing
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