How much money should a small business marketing team allocate for marketing? Age-old practices dictate that B2B entities should set aside 2%-5% for these efforts. To truly be successful, this number is over 10%, with B2C companies requiring an even higher spend. With these figures in mind, many companies are strapped for cash and great
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Communication and strategy in the business world are key, as any situation that involves money on the line can be challenging. Successful entrepreneurs can see problems from different perspectives, and always keep up on new terms. It’s easy to get so busy with budgeting, marketing, and future strategy that you can miss out on changing
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The “digital pulse” of the marketing landscape greatly impacts the future of spending and marketing efforts. Many valuable annual reports cover client opinions, sentiments that affect the overall environment, and expectations for the climate. The Intero Digital team released the recent “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore” data survey. Experts such
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Extreme focus on personalized content had begun to take place in 2023, as it was realized that a human was “not always needed at the helm.” Machine learning is poised to assist marketing meet the growing demand for this type of content in 2024, as it has become evident just how much assistance they can
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Email marketing has an impact that goes much further than simply getting messages into an inbox! Email marketing is all about reaching your audience (and prospective customers) directly. While personalizing to each individual reader can seem impossible, advancements in email marketing tools have allowed for the ability to use in-depth segmentation and A/B testing to
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Last year, 113+ million viewers tuned in to watch Kansas City take on Philadelphia in the big game. Around 43% of these viewers reportedly tuned in just to watch the commercials, which have become highly anticipated over time. Audiences are always eager to compare their favorites with each other for weeks after the event. While
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When Facebook first emerged on the scene as a viable advertising source for the auto industry, it provided a means of getting in front of core audiences quickly and efficiently. The other social network platforms that have emerged since Facebook have focused on visual aesthetics along with the “quick hit” of micro-and quite monumental updates.
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Social media posting, video campaigns and webinars are all great tactics to reach your customers, but it’s important not to forget about one very effective method: email marketing! Some of the most skilled and successful email marketers out there are yielding an ROI of over $30 for every dollar spent for their campaigns! The concept
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PPC has long been established as a great option to increase brand visibility, conversions and eventually, leads. However, running a truly effective campaign often takes more than just adding your budget; it should tie back to your business’s goals in a way that makes sense. In this article, we’ll show you how to go deeper
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It is always a reassuring and thrilling feeling when you gain several new customers within the digital realm. There are many positive “ambassadors” eager to use what you are offering, and willing to stick around for the long run. The last few years have been so challenging that the “one step forward, two steps back” mantra solidly holds true. Your net result is not entirely positive if you have lost a few simultaneously from your existing client base.
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