It is always a reassuring and thrilling feeling when you gain several new customers within the digital realm. There are many positive “ambassadors” eager to use what you are offering, and willing to stick around for the long run. The last few years have been so challenging that the “one step forward, two steps back” mantra solidly holds true. Your net result is not entirely positive if you have lost a few simultaneously from your existing client base.
Continue reading »
Paying attention to the nuances and changes of the world’s most prominent search engine is one of the tasks we give high priority to here at Farfetched Studios, as ranking post-query is everything in today’s world. The Search Engine Journal announced on their blog this week that Google Ads will now officially make account-level negative
Continue reading »
As soon as many digital marketers felt like they had a handle on cultivating and managing content for Facebook, other social media sites rose quickly that viewers became rapidly obsessed with. Instagram not only allows users to share the photos that they love, but also to engage with each other and build a brand with
Continue reading »
Content marketing at Farfetched Studios comes down to two simple things: 1. Content Creation2. Content Distribution For many content based marketers, step 1 is the start and stopping point, where they continue to produce new content without any real plan to distribute the content to the audience. It is great to be able to create
Continue reading »
Social media will not be successful without a strategy. Social Media can be an incredibly effective marketing tool when used correctly. But more often than not, social campaigns fail. This is because it requires dedication, adaptability and a lot of hard work to be successful in social. Posting random photos every few weeks may look
Continue reading »
The turn of the year for online advertisers marks a new starting line and a welcome restart after navigating the ups and downs through 2020 and it’s holiday season. Many are adapting a new mindset and looking for new strategies in 2021, or returning to strategies that have always produced. Even with all the new
Continue reading »
It is now 2021, and Farfetched Studios has come to recognize Google as the standard for customers searching for businesses and products online and nearby. Surprisingly only about 50% of business owners have claimed their Google My Business (GMB) listing and validated their address and business information. Most owners are already extremely busy with the
Continue reading »
With 2021 Finally here, mobile marketers are finding it hard to definitively label their prospects for this year with optimism or pessimism – Farfetched Studios thinks maybe a little of both. On one side, mobile ad spending continues to climb and app usage is expanding, creating a promising future. All at a time when consumer
Continue reading »
Projected to account for nearly 75% of all budgets in 2021, Digital Media continues to grow while traditional advertising slips. According to the Interactive Ad Bureau, 2021 is on trend to being a year lead by digital advertising, but some technical issues like the blocking of web cookies have scared many media buyers and hindered
Continue reading »
Suggested Broad Match Keywords are starting to show in Google Recommendations Google has started to show new Recommendations for switching to broad match keywords in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post
Continue reading »