Consulting

Media Buyers Share Questionable Outlook on 2021 with the Loss of Cookies and Weakened First-Party Data

Projected to account for nearly 75% of all budgets in 2021, Digital Media continues to grow while traditional advertising slips. According to the Interactive Ad Bureau, 2021 is on trend to being a year lead by digital advertising, but some technical issues like the blocking of web cookies have scared many media buyers and hindered

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When a Traditional Marketing Agency Tries to Go Digital

Experience with both digital and traditional media essential in today’s marketing world This week we wanted to explore what happens when a marketing agency stooped in traditional measures takes a crack at digital marketing. Take a look at the image below, particularly the right side highlighted in a red square. Notice anything? If you don’t,

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A CRM Is Great But Can Be A Marketing Machine

CRM (Customer Relations Management) Software, great–fantastic–amazing–tools that are a must-have at any business. Quick definition, it manages all interactions between your customers and employees via email and can also be setup to record all inbound phone calls to create an accurate record of the customer experience. The systems are usually setup to have reminders that

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Upholding “Standards” is key to Success

A few weeks ago, my personal trainer brought up a very good observation of the impeccable customer service at Disney World. He then asked “How do you think they get everyone on-board to be so enthusiastic and spirited about working at Disney World? Obviously they must pay their employees well, but that’s not always enough.”

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