Digital Marketing

The #1 Streaming Platform’s Exciting Upgrades: YouTube Offers Creators Classy Digital Canvas

YouTube, the world’s most popular streaming and upload platform, is quite viable for all types of marketing and product sales, and customers are being won over by video in record numbers. Here are a few updates to the platform and how we feel they are relevant to the constantly changing advertising landscape. A Solid Multilingual

Continue reading »

“Averting the Digital Marketer’s Conversion Crunch”: Addressing Decreasing Click Volume in Google Ads

When anyone with a digital storefront or URL that is dependent on a healthy amount of traffic to succeed sees a drop in search volume, there can certainly be a reason to be alarmed. Every single click you miss out on means that any of your forms of competition are taking customers away from you,

Continue reading »

Media Buyers Share Questionable Outlook on 2021 with the Loss of Cookies and Weakened First-Party Data

Projected to account for nearly 75% of all budgets in 2021, Digital Media continues to grow while traditional advertising slips. According to the Interactive Ad Bureau, 2021 is on trend to being a year lead by digital advertising, but some technical issues like the blocking of web cookies have scared many media buyers and hindered

Continue reading »