Content marketing at Farfetched Studios comes down to two simple things: 1. Content Creation2. Content Distribution For many content based marketers, step 1 is the start and stopping point, where they continue to produce new content without any real plan to distribute the content to the audience. It is great to be able to create
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The turn of the year for online advertisers marks a new starting line and a welcome restart after navigating the ups and downs through 2020 and it’s holiday season. Many are adapting a new mindset and looking for new strategies in 2021, or returning to strategies that have always produced. Even with all the new
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With 2021 Finally here, mobile marketers are finding it hard to definitively label their prospects for this year with optimism or pessimism – Farfetched Studios thinks maybe a little of both. On one side, mobile ad spending continues to climb and app usage is expanding, creating a promising future. All at a time when consumer
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Projected to account for nearly 75% of all budgets in 2021, Digital Media continues to grow while traditional advertising slips. According to the Interactive Ad Bureau, 2021 is on trend to being a year lead by digital advertising, but some technical issues like the blocking of web cookies have scared many media buyers and hindered
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Streaming has changed and grown exponentially this past year and continues to grow in importance for marketers as it rises to main stream media numbers. With this continued growth, Ad spend in the streaming digital ad space is projected to pass $10 billion dollars in 2021, according to eMarketer. In the early 2010s, streaming video
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The top 5 spots on the leading advertising news outlet’s definitive list of marketers world wide. Ad Age is one of the leading influencers on decision makers and trend setters in the marketing and media world. They recently released their 2020 Marketers of the Year list, with TikTok claiming the #1 position. This list is
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Dynamic Inventory ads Optimized for In-Market Targeting based on a Vehicle. Automotive Inventory ads utilize your current vehicle catalog, Facebook Pixel and your user engagement data across Facebook to show specific ads to in-market customers like recent shoppers on your website, app and marketplace visitors. These new ads allow manufacturers and dealerships to upload the
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Perficient Digital finds 83% of Videos in Search Results Carousel are from YouTube. Many believe that Google favors it’s YouTube content before other video sites in their search results. The Wall Street Journal ran an analysis in July, 2020 and found “Google searches placed YouTube videos first in video carousel results by an overwhelming margin…
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Revealing possible setbacks for the company during its S-1 filing The supply-side platform which started back in 2006 known as PubMatic has officially gone public. It has been a month since PubMatic has filed its S-1 and the company is now trading on Nasdaq under the acronym PUBM. Opening share value started at $20 a
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In more ways than we can realize, our day-to-day lives have been disrupted with the ongoing pandemic. Especially those with the traditional nine-to-five day jobs. The country’s quarantine forced many to bring the office home and blurring the lines between work, life and leisure. Here at Farfetched Studios we know that with more time at
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