Dynamic Inventory ads Optimized for In-Market Targeting based on a Vehicle. Automotive Inventory ads utilize your current vehicle catalog, Facebook Pixel and your user engagement data across Facebook to show specific ads to in-market customers like recent shoppers on your website, app and marketplace visitors. These new ads allow manufacturers and dealerships to upload the
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Perficient Digital finds 83% of Videos in Search Results Carousel are from YouTube. Many believe that Google favors it’s YouTube content before other video sites in their search results. The Wall Street Journal ran an analysis in July, 2020 and found “Google searches placed YouTube videos first in video carousel results by an overwhelming margin…
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Revealing possible setbacks for the company during its S-1 filing The supply-side platform which started back in 2006 known as PubMatic has officially gone public. It has been a month since PubMatic has filed its S-1 and the company is now trading on Nasdaq under the acronym PUBM. Opening share value started at $20 a
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In more ways than we can realize, our day-to-day lives have been disrupted with the ongoing pandemic. Especially those with the traditional nine-to-five day jobs. The country’s quarantine forced many to bring the office home and blurring the lines between work, life and leisure. Here at Farfetched Studios we know that with more time at
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As 2020 gets off to a bustling start within the digital marketing and display advertising realms, many experts in the industry have been weighing in on the general state of things, what the future holds in store, and so much change regarding third-party cookies. As some opportunities for revenue are seeming to narrow and disappear,
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Matthew Cimaglia is an award-winning director and entrepreneur whose motto is to “not follow trends, and lead with ideas”. He wrote a powerful piece for Forbes Magazine this past week about perspective in branding, and the importance of where it can guide you in the future. He remarks first on an experience with a
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During the earlier days of the fully-fledged internet revolution, it was known that this was the medium that would be great to drive sales, but the tactics were not yet developed. When you would first hear a dial tone on your modem and connected during the dinosaur-era of the world wide web, the well-oiled machine
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Many people have not thought of their digital storefront or company landscape in quite the same light as they would a physical building. It’s hard to conceptualize for some, but making your content available to all users via the internet now falls under the same types of rules and regulations that would govern an apartment
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As it so happens within the digital realm, things change daily, and there are scores of new trends to stay current on as a provider of digital marketing services. Google has recently stated that it’s most recent search update, the addition of the BERT algorithm will lead to a deeper understanding of queries, ultimately driving
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