Google My Business: 5 Things You Should Be Utilizing

It is now 2021, and Farfetched Studios has come to recognize Google as the standard for customers searching for businesses and products online and nearby. Surprisingly only about 50% of business owners have claimed their Google My Business (GMB) listing and validated their address and business information. Most owners are already extremely busy with the

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Google Ads Pushes Advertisers to Give Broad Match Another Chance

Suggested Broad Match Keywords are starting to show in Google Recommendations Google has started to show new Recommendations for switching to broad match keywords in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post

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Build Negative Keyword Lists

Proactively Building Negative Keyword Lists in Google Ads is More Important than Ever

Ahead of schedule, Google appears to have rolled out new automated features to further enhance its machine learning. All of this comes with a new “cost to the advertiser”… Farfetched Studios has discovered some ways to help review your account and avoid pitfalls! Google has begun restricting terms within the advertisers search query report to

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