Pitches Prompting the All-American Binge? Netflix Elevates Ads with Live Sports Integration 

The battle for ad share, revenue, and a fleeting split second of valuable attention is currently quite fierce, and Netflix is looking to find new opportunities for advertisers to shine! Single-title sponsorships will effectively plant a viewer in front of a powerful message before they embark on a mission to escape reality for a few

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Media Buyers Share Questionable Outlook on 2021 with the Loss of Cookies and Weakened First-Party Data

Projected to account for nearly 75% of all budgets in 2021, Digital Media continues to grow while traditional advertising slips. According to the Interactive Ad Bureau, 2021 is on trend to being a year lead by digital advertising, but some technical issues like the blocking of web cookies have scared many media buyers and hindered

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