During the earlier days of the fully-fledged internet revolution, it was known that this was the medium that would be great to drive sales, but the tactics were not yet developed. When you would first hear a dial tone on your modem and connected during the dinosaur-era of the world wide web, the well-oiled machine
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Finding relevant ways to engage with consumers now important part of insights in clients’ media presence Adapt to survive — it’s a cliche, but it definitely holds true in the mobile age’s marketing realm. When a client realizes that mobile apps or ads are more effective at gaining conversions than desktop ads or radio spots, that
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Look at what we’ve stumbled upon while setting up Facebook ads for our clients. See that nice little blue “new” button? See what it’s next to? That says Instagram. Since Facebook purchased Instagram for $100 million, many in the advertising and marketing world have been wondering how to put ads across both platforms. It only
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On-the-spot targeting puts pertinent information in customers’ hands at the right time, right place Last week discussed geo-fencing technology and how it can positively impact businesses by delivering specials and offers when they approach the business or even a competitor’s location. However, we can now take this a step further when talking about car dealerships
Continue reading »Less competition, faster average growth among reasons why Bing holds its ground More than two-thirds of people in the United States will use Google as their search engines. Google has even become a verb rather than a 1 followed by 100 zeroes. Nobody ever “Bings” anything. Or do they? That other one-third — that belongs
Continue reading »Farfetched Studios explains what sets us apart from other marketing and ad agencies Any business could choose just about any marketing agency and get the bare basics: some generic SEO copy, corporate display ad and some occasional programmatic buying. However, if your business is important to you, you deserve more than just the basics and
Continue reading »Dual layered-targeting makes inventory easier to access online for potential customers One of our goals at Farfetched Studios is to place advertisements in front of those who are prospective customers. We accomplish this through our advanced dual-layer targeting strategy. We work closer with car dealerships, and nearly eight out of every 10 people will do
Continue reading »Mobile ads now offer more photos and more easily connect car buyer with dealership ad More than half of potential car buyers now use a mobile device as opposed to desktop in the United States, and Google’s newest offering can allow dealerships to put their ad in the hands of those mobile searchers. According to
Continue reading »Acquisition of TellApart technology firm assists Twitter in measuring ad behavior, conversions One of the current social media giants has made a couple of perhaps under-the-radar moves that will affect its advertising strategy and, in turn, earnings. Twitter announced its partnership with Google’s DoubleClick division and also its acquisition of TellApart, a marketing technology firm.
Continue reading »We may be called Farfetched Studios, but we are not making this up. Chevrolet digital ads similar to pre-roll will be displayed in magazines — yes, print magazines. The May issues of Popular Mechanics and Esquire magazines will feature 2015 Chevrolet Colorado ads that have already been seen on television and Internet pre-roll, but this
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