As digital marketing booms, local ads trend toward spending in targeting display The rapidly increasing number of money spent on digital targeting can leave many firms wondering how these ads are reaching potential consumers on the Internet. Another question they may be mulling — how can our business get the exposure and reach the consumers
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LinkedIn’s Data Add Another Layer To Targeted Marketing
Powerful data assist campaigns toward specific employees based on information they give One of the more sophisticated social media, LinkedIn, announced its intent to sell ads across the Internet according to an Advertising Age article. LinkedIn’s new product, Lead Accelerator, allows marketers to select specific data from LinkedIn’s audience and “serve them ads across the
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