Projected to account for nearly 75% of all budgets in 2021, Digital Media continues to grow while traditional advertising slips. According to the Interactive Ad Bureau, 2021 is on trend to being a year lead by digital advertising, but some technical issues like the blocking of web cookies have scared many media buyers and hindered
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The top 5 spots on the leading advertising news outlet’s definitive list of marketers world wide. Ad Age is one of the leading influencers on decision makers and trend setters in the marketing and media world. They recently released their 2020 Marketers of the Year list, with TikTok claiming the #1 position. This list is
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As potential customers multitask, ad budgets are still struggling to catch up to more digital means The continued rapid rise of digital media is no secret, but some companies’ ad budgets are still pouring more into traditional media. A recent study from Yahoo entitled “A Day in the Life of a Media Consumer” divulged some
Continue reading »Gap between digital, TV ads closes with better assessment of what and when searches occur Just when it seems as if traditional television commercials were going to take a backseat to digital advertising, a new Google partnership has changed the dynamics of how viewers of commercials trend in searches after commercials. Rentrak and Google teamed
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