For more than a decade, marketing conversations have centered on digital transformation. Businesses across nearly every industry redirected budgets toward search engine optimization, paid media, marketing automation, and social platforms. The expectation was simple: digital channels alone would deliver scalable, predictable growth. That approach worked well for a time. Digital marketing brought speed, reach, and
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In marketing, we often refer to major industry events as the “Super Bowl” of their field. But for advertisers, nothing compares to the real thing. The Super Bowl isn’t just a sporting event—it’s the ultimate advertising stage, where brands can captivate millions in one of the few moments people actually want to watch commercials. Super
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Projected to account for nearly 75% of all budgets in 2021, Digital Media continues to grow while traditional advertising slips. According to the Interactive Ad Bureau, 2021 is on trend to being a year lead by digital advertising, but some technical issues like the blocking of web cookies have scared many media buyers and hindered
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The top 5 spots on the leading advertising news outlet’s definitive list of marketers world wide. Ad Age is one of the leading influencers on decision makers and trend setters in the marketing and media world. They recently released their 2020 Marketers of the Year list, with TikTok claiming the #1 position. This list is
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As potential customers multitask, ad budgets are still struggling to catch up to more digital means The continued rapid rise of digital media is no secret, but some companies’ ad budgets are still pouring more into traditional media. A recent study from Yahoo entitled “A Day in the Life of a Media Consumer” divulged some
Continue reading »Gap between digital, TV ads closes with better assessment of what and when searches occur Just when it seems as if traditional television commercials were going to take a backseat to digital advertising, a new Google partnership has changed the dynamics of how viewers of commercials trend in searches after commercials. Rentrak and Google teamed
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