Data Mining and People Based Marketing

Email marketing has been around since the dawn of the internet—and for great reason. It’s the most direct and effective way of connecting with your leads, building them, and turning them into forever customers. Email is consistently winning out over all other marketing channels in regards to lead closure. Businesses will spend a ton of money on direct mail on a yearly basis. Direct mail isn’t necessarily bad, but definitely has a lot of limitations (i.e. no way to track open rate or whether or not someone read the mail). People who are marketed to via email generally spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 420%. I know it sounds FARFETCHED, but it’s true! And if you are thinking social media converts even better, think again: the average order value of an email is three times that of social media.