Email marketing isn’t just about pushing promotions anymore — it’s one of the most effective, scalable tools businesses can use to grow. As a digital marketing agency working closely with clients across industries, we’ve seen firsthand how email plays a critical role in nurturing relationships, increasing engagement, and driving long-term revenue.
If you’re still on the fence about investing in your email strategy, the following data-driven insights should help paint the bigger picture — and show exactly why email continues to dominate in an ever-evolving digital landscape.
1. 89% of Email Users Check Their Inbox Multiple Times a Day
Source: ZeroBounce
Nearly 9 in 10 people are checking their inboxes throughout the day — a clear signal that email still holds your audience’s attention. That gives brands a golden opportunity to stay top of mind with the right content at the right time.
Our recommendations for clients:
- Send with precision: Use analytics to time your emails when engagement is highest.
- Deliver consistent value: Focus your content on education, entertainment, or real benefits — not just sales.
- Design for mobile: Most users check email on their phones, so make sure your design looks great on all screens.
- Create urgency: Use subject lines and copy that spark immediate action.
- Layer in push notifications: As part of an omnichannel strategy, they can reinforce your email messaging.
2. 71% of B2B Marketers Use Email Newsletters
Source: Content Marketing Institute
Newsletters remain one of the most trusted ways B2B marketers stay connected with leads. Done right, they offer a regular touchpoint that builds authority and drives engagement.
Best practices we follow:
- Prioritize helpful content: Industry news, tips, and actionable advice resonate most.
- Segment your audience: Different personas need different content. Tailor accordingly.
- Include clear CTAs: Give readers something to do — book a call, download a guide, register for an event.
- Stay consistent: Weekly, biweekly, or monthly — just be dependable.
- Gather insights: Use polls and feedback tools to evolve your content strategy over time.
- Nearly 380 Billion Emails Will Be Sent Daily by 2025
Source: Statista
With global email volume expected to hit 380 billion emails per day, this channel isn’t slowing down — and neither is the competition for attention in the inbox.
How to rise above the noise:
- Compelling subject lines are key: Personalization, emojis, or curiosity can help you stand out.
- Relevancy wins: Send timely content that speaks to current needs or interests.
- Embrace testing: A/B test subject lines, content blocks, and send times.
- Let AI guide you: Use machine learning tools to optimize your approach.
- Watch deliverability: Keep your domain health strong so you land in inboxes, not spam.
4. Abandoned Cart Emails Have a 40–45% Open Rate
Source: Industry Benchmarks
One of the highest-performing automated email types, abandoned cart reminders open the door to recovering lost revenue. These emails also tend to have high click-through rates.
Our strategy includes:
- Send them quickly: Ideally within an hour or two of abandonment.
- Personalize: Show the exact products left behind.
- Incentivize: Offer a discount or free shipping to prompt checkout.
- Create urgency: Low stock alerts or limited-time offers work well.
- Use automation: Build out a multi-step flow to re-engage hesitant buyers.
5. AI in Email Marketing will be a $2.7 Billion Market by 2025
Source: Statista
AI is rapidly transforming how brands approach email. From smart segmentation to real-time performance analysis, AI makes campaigns faster, sharper, and more personalized.
How we’re using AI for clients:
- Hyper-personalization: Dynamically generate product recommendations and custom content.
- Send time optimization: Reach users when they’re most likely to engage.
- Performance analysis: Use AI dashboards to spot trends and refine campaigns in real time.
- Intelligent segmentation: Build smarter audience groups based on behavior.
- Automated content creation: Generate and test email variations faster.
6. 51% of Consumers Prefer Email for Brand Communication
Source: SmarterHQ
Email remains the #1 preferred channel for brand communications, ahead of social media, SMS, and ads — because it’s direct, personal, and non-intrusive.
To meet expectations:
- Let users choose their content: Use preference centers to improve satisfaction.
- Be transparent: Make your intentions clear when collecting emails.
- Express your brand voice: Email is a great channel to showcase your tone and personality.
- Reward your list: Offer early access, VIP content, or loyalty perks via email.
- Stay fresh: Keep content interesting with different formats — videos, GIFs, stories, or case studies.
7. 53% of SMBs use Email Marketing as a Core Strategy
Source: Constant Contact
More than half of small and midsize businesses lean heavily on email to attract, convert, and retain customers. But many still struggle with getting the balance right between sending too much and too little.
What we advise:
- Track engagement metrics: Adjust your email cadence based on performance.
- Quality over quantity: Make sure every email has a purpose and delivers value.
- Customize for activity levels: More frequent sends for active users, less for dormant ones.
- Test and learn: Every audience is different — experiment with timing and content types.
- Mind your timing: Avoid sending during low-engagement periods like weekends or holidays (unless it’s retail or event-specific).
8. Average Email Open Rate Now at 42.35%
Source: MailerLite
Open rates vary widely across industries — while some sectors exceed 50%, others fall well below the average. Knowing your industry benchmarks is crucial.
To increase open rates:
- Use first names in subject lines: Personalization still works.
- Optimize preview text: It’s the second most-read element after the subject line.
- Establish trust: Use a recognizable “from” name and domain.
- Re-engage your list: Send win-back campaigns to inactive subscribers.
- Set the right expectations: If your signup form promises a weekly tip, deliver it — consistently.
9. Emails with Graphics get 7.33% More Opens
Source: GetResponse
Visuals aren’t just nice to have — they move the needle. Emails with graphics perform better across the board, both in open and click-through rates.
How we design with purpose:
- Use custom visuals: Avoid overused stock images whenever possible.
- Optimize file size: Keep load times quick, especially on mobile.
- Make visuals relevant: Every image should support the story or offer.
- Use alt text: This improves accessibility and performance.
- Test layouts: Different placements can yield different results — find what works for your audience.
10. Spam Rates have Dropped 34.66% since 2011
Source: Statista
Spam filters and email regulations are better than ever — and that’s great news for legitimate marketers. With improved inbox filtering, high-quality emails now have a better chance of being seen.
To stay out of spam folders:
- Authenticate your domain: Implement SPF, DKIM, and DMARC.
- Clean your list regularly: Remove inactive and invalid addresses.
- Avoid spammy language: No “FREE!!!” or misleading subject lines.
- Monitor sender reputation: Use tools like Postmark or GlockApps to track deliverability.
- Stick to permission-based marketing: Never buy lists. Always get consent.
Final Thoughts: Email Marketing Is More Powerful Than Ever
The data speaks for itself — email is still one of the best-performing channels for ROI, engagement, and brand loyalty. Whether you’re just getting started or scaling a robust strategy, there’s never been a better time to double down.
Ready to Maximize Your Marketing ROI? Let FarFetched Studios Take the Lead
At FarFetched Studios, we’ve spent years helping businesses across industries harness the full power of email and digital marketing. From AI-powered segmentation and automation to scroll-stopping mobile design and precision-timed sends, our team brings a deep toolbox of tech-savvy skills and proven strategies to every campaign.
Whether you’re nurturing leads, recovering abandoned carts, or building loyalty with newsletters that truly engage, we don’t just boost your clicks — we cut through the clutter.
Don’t Just Send Emails — Send Results. The inbox is crowded. FarFetched Studios helps you break through the noise with smart, scalable email strategies that grow your bottom line. Let’s make it happen.