While we are intently working on a specific and customized campaign for you here at FarFetched Studios, we are constantly seeking the best ways to return your investment. This can still be with the use of Pay-Per-Click strategies, making the most of your Instagram account, or releasing killer content on YouTube. There has been an inevitable rumbling underneath the seams of the digital advertising market lately, as many have long known that “The choices will be made for us.”
Facebook parent company Meta has recently made the official announcement that they are launching a long-term research project to build a next-generation AI that can learn and process speech and text just like a human brain. Meta has officially partnered with neuroimaging specialists NeuroSpin and software company Inria to study just how the human brain processes speech and text and then line it up next to AI language models to assure that things are spot-on. NeuroSpin is a dedicated and longstanding research center that focuses on brain imaging, a useful tool in figuring out exactly “how things work” within the human sphere of reaction and cognition.
Insights from this type of work will be used to properly guide the development of AI that processes speech and text at a high rate of efficiency. Why will this be so game-changing? The problem with many other AI language models is that they must have multiple examples to learn, whereas the human brain only needs a few examples to learn properly. The human brain can anticipate the use of a certain word far ahead in time, but most language models are thoroughly trained to only predict the very next word.
So much excitement has been generated around the notion that modeling AI on human brain activity after the use of MRIs and other very modern imaging tools made a huge amount of progress when accomplishing different tasks centered around language. This in-depth research on various parts of the brain can provide startling insight into the act of creating an algorithm. This is what Google does to allow the user to find what they are looking for locally, and these particular Meta researching teams are using thousands of scans of human brain activity to see just which regions of the brain become the most active during various tasks.
For a very long time, marketers have relied on using digital analytics and tools that incorporate multi-touch attribution, and the development of very intense AI usage such as this will help with the many new privacy regulations coming into place. We are constantly watching for new methods such as conversion modeling platforms to record first-party behavioral visitor data with machine learning algorithms. 80% of business and tech leaders say that AI already boosts productivity, and current AI technology can boost business productivity by up to 40%.
Where we see AI headed is the ability to make decisions based on facts, how to allocate budgets, and who you should spend time targeting. AI-based content can now assist with setting reminders and alerts and obtaining clear answers when it matters most. Even though its nature is a bit disruptive off the bat, AI is still consistently learning and will continue to improve and may someday take the place of the human being. As time goes on, your device will help you with marketing and even make the necessary recommendations and manage your monthly financial statements.
Now more than ever, it’s time for organizations to use AI to provide the best possible customer experience, and we believe that the best days are yet to come. We can assist with seeing how you want to reach your customers, putting a plan in action that incorporates the best of social media options, and watching intently as automation and AI begin to confidently call the shots. Prediction will soon rule the entire digital environment, and we are placidly on deck to assure your strategy secures new loyalty, reaches users organically, and provides the best URL user experience you could hope for!