Advertising with Purpose: Bridge the Gap Between Digital & Direct

Digital and direct mail marketing have permanently changed the advertising industry over the past decade. For many years, effective digital advertising existed separately from older offline methods. Differences in project implementation, organization, execution, expectations, and funding distinguished these tactics. However, extreme advancements in technology and data gathering now enable advertisers to master omnichannel efforts. It’s

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Engagement Goldmine: A Guide to Winning YouTube Strategies

YouTube enjoys a dominating position as the second-largest social media platform in existence! Many users come here to discover products and tell people about which ones they love. Over 2.5 billion monthly active users come here to stream videos, and that’s just one reason why brands need to be vigilant while preparing their social marketing

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Google

Google Grants Reprieve: Chrome’s Third-Party Cookie Deprecation Now Set for 2025

Some notable and relevant news for digital marketers worldwide was formally announced this spring! Google has once again postponed its plan to phase out third-party cookies for visitor tracking in the Chrome web browser. This latest announcement comes after a series of ongoing challenges receiving viable feedback from regulators and industry investors. The official announcement

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SEO and SEM

Sizeable Traffic Triumphs and Sustainable Growth: Differentiating SEO and SEM For Digital Success

The only profession that uses more acronyms than web marketing could be the armed forces themselves! Some of the most common mistakes happen when it comes to elements that are related and similar to each other, and there have been many distinctly different concepts of SEO and SEM. During the internet’s early days, SEO was

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New Wonder on The Byte Block: Google’s AI Breakthroughs at Marketing Live 2024

During Google’s “Marketing Live” event last week, they introduced some very impressive tools for in-depth editing of creative content. It won’t surprise many that they are AI-assisted, as many options to bolster this emerging technology have come about in the past few years. Google has been working on a new process that will enable marketers

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Ruling Your Realm With Newsfeed Nobility: The Best Times to Post on Facebook in 2024

As savvy businesses in the digital marketing realm are looking to see more users enjoying their content every day, the best time to post is a frequently discussed topic. The Sprout Social data team analyzed nearly 2 billion social media engagements across 400,000 profiles last year and came up with incredibly valuable findings. Facebook, TikTok, X, Instagram,

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Shortening the Path to YouTube Success: Key Strategies for YouTube Shorts

All of the best and trendiest snippets of what consumers love about YouTube are amplified with shorts, as viewers hereby experience a rapid sense of connection they can’t anywhere else. Anything ranging from recent sports scores, dating advice, and personal accounts of vacations is fair game, with the ability to reach people while they are

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Brandishing the Lion’s Share of the Likes: Tips to Stick Out on Social Media For 2024

The most innovative and successful creative minds in the digital advertising business are constantly studying their targets to stay a step ahead. One common sentiment among consumers is that there is far too much advertising & self-promotional content on social media.  It is now more imperative than ever to stay ahead of the curve regarding

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Email Defense League: How Google, Yahoo, and Microsoft Are Protecting Users from Spam Surge

Bulk email senders have been eagerly gaining new followers and subscribers one by one, and doing what it takes to pop up in as many inboxes as they can from digital domains for decades. On Feb 1, 2024, Google and Yahoo began enforcing new stipulations for these senders, with a focus on authentication, reported spam

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