The marketing landscape right now has reacted to inflationary times, among many other elements, that have made once-reliable prospects quite a bit more selective. Customers have heavily leaned towards making saving money a priority, and simple brand loyalty doesn’t guarantee repeat business anymore. To hold a customer’s attention during this period of such intense competition,
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While running your business, it was difficult to know what was happening behind your back just under a decade ago. It can be very beneficial to anyone with money on the line to know what is being said (or even thought!) about them behind closed doors. The practice of social listening monitors all your channels
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As anyone with a product or service to get the word out about has long realized, the viewers that “eat up” your social media posts are sometimes doing so while munching on their lunch for the day! As post-scheduling software has allowed marketing professionals to get their messages out on autopilot, those who were already
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With a trending national average of 12 very important “touchpoints” and two months for a customer to cross the line from awareness to fully-fledged purchase, it is crucial to have a well-honed digital marketing strategy for success. The process of eventually figuring out who your target market is and leading them to conversion may require
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Appealing to customers with the use of video has long been at the top of many marketer’s to-do lists, and the first thing they ask us here at Farfetched Studios is which platform is the most important. We must give the answer that most other seasoned experts provide when we say, “All of them!” Many
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One profound example of “the way things used to be” is the very loud used car advertisement. You can still see this method occasionally within the broadcast realm, and some huge players in media still don’t realize how desperate it seems. Loud calls to action and the sense of urgency are much like the bullhorn
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Even though we have all opted to “skip the ad” a time or two when it comes to YouTube videos, the truth is that this viewing medium has the power for massive personal relevance and connection. It leads to stellar brand loyalty and conversion, and the current array of short and long-term content out there
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It is always a reassuring and thrilling feeling when you gain several new customers within the digital realm. There are many positive “ambassadors” eager to use what you are offering, and willing to stick around for the long run. The last few years have been so challenging that the “one step forward, two steps back” mantra solidly holds true. Your net result is not entirely positive if you have lost a few simultaneously from your existing client base.
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As privacy concerns have recently taken the forefront regarding digital marketing news, there are many questions to ponder regarding the future of digital advertising. 53% of companies online are still incorporating third-party data as a means of sourcing demographics and viability, according to the recent findings from Datatonics’ Programmatic Audience Targeting Survey. Behavioral Data and
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One of the keys to a successful digital marketing campaign is user-generated content, which is content produced from consumers of your product or service. It keeps your campaign’s momentum going by showing people genuine testimonies of your product without a marketing-driven slant. Finding and sharing user generated content, whether it’s mentions or tags of your
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