The digital marketing entities of today that pride themselves on securing clients and promoting brand awareness are rightfully obsessed with SEO. Top ranking seems like everything these days, and when paired with an eye-popping and engrossing user experience, allows sales to roll in frequently. The Search Engine Journal has confirmed that Google rolled out yet another helpful content update that was completed on December 19.
The Origins of a Lackluster Content Clamp-Down:
The classifier within Google will now become more visible and will work across content globally in all languages. This content system is designed to “reward” webpages that are created for a great experience rather than just to succeed at ranking. Google’s helpful content system received a fair amount of criticism over the summer for not being visible enough and may soon become more noticeable. The content system is in place to assure that truly helpful content beats pure algorithmic placement and winning.
This system generates a site-wide signal that is on the hunt for content that has a low value. This type of content is less likely to perform well in search, based on the assumption that removing unhelpful content could help other content’s overall ranking. The signal is also weighted: sites that offer unhelpful content may have to endure a much stronger effect of this change. The classifier that runs continuously allows Google to monitor sites that just launched, and once a refined classifier sees that content may have improved, the unhelpful classification could no longer apply.
How Should My Business Comply With This Update?
One of the most important considerations with this change is that Google considers AI-generated content spam and will put its machine learning algorithm to work to assure it’s detected. Assessing what pain points are evident in different segments of the current economy allows you to leverage SEO data to fuel new article ideas with a lean to a more organic approach.
Opportunity Sizing Models to Single out Low Performers:
Third-party data can be used to get an idea of your content types that aren’t performing as well. Tools such as Content Harmony will assess what is wrong with your SEO and construct in-depth briefs that allow for optimization. Our team members here at FarFetched Studios will back up necessary facts, including unique content, and double-check to assure that you are remaining relevant and industry specific.
Even though many seasoned SEO experts will feel that this update gives them nothing to worry about, this is a crucial time to align your content with who you’re trying to reach. “Topic clusters” can assure that you avoid unnecessary fluff and produce content that keeps people reading. The entire DIY movement is a great example, as illustrating how to fix an item or solve one problem leads to a great opportunity to replicate it for content within the same segment.