The development of press-worthy content is no easy task! Many of today’s most successful outlets are producing feature pieces that are higher quality and more in depth, and they are utilizing tactics that will engage their audience’s attention span more than ever before. Contextualizing topics can help you yield a satisfactory hit rate and paying close attention to facts and insights as part of content creation can help you.
Relating the events of the day and exactly how they affect you can help distill the news to your customers while simultaneously building authority. Helping to provide context to what’s going on in the world is one tactic that has been proven to be a big hit in the ideation process.
The first step in the process is making a list of facts and insights.
Focus on a particular news cycle, upcoming event or set of statistics. Then, it is important to align it to your general audience. When you contextualize, you will see how it releases creative storyboarding and potentially unlocks hidden avenues relevant to your company’s branding.
Try the following insightful questions to aid in guiding the process.
How do similar events/data sets compare?
Why not start by using comparison? It sure seems like an effective way to put data into context. Take, for instance, tornado season. You can find loads of headlines relating to tornado seasons, current weather models, or past impacts to particular communities.
Suppose we asked our readers what tornadoes they remember from a certain time period. This prompts a personal experience that the readers can relate to.
Across demographics, which generation is most frightened of tornadoes?
Across geography, which parts of the country or areas are most prone to the most destructive tornadoes?
Across topics, how destructive are tornadoes compared to hurricanes?
What are the implications when localizing?
Newspapers and the most popular cable news outlets frequently take national trends and make them relevant to the local viewer. Taking a localizing approach helps to make a larger, more distant situation feel close to home.
Hearing From all Sides
When we want to explore different angles to a story, it can be great to use a compare/contrast model that generates results. These questions create good avenues to identify interesting angles to common topics.
What are its effects on other industries?
How are effects felt across different regions?
How about across demographics?
How We can Help you Achieve Your Goals:
When you take the contextualization approach, not only does your story differentiate, it allows you re-promotion when similar trends reappear. Our team here at Farfetched Studios can provide your storyboard and overall strategy an ideal blend of how marketing trends are affected, and how your specific industry can benefit from having us add a personal touch that makes things closer to home.
