Are you looking for ways to improve your click-through rate? How do you not only capture your audience but keep their attention long enough to read your content and then follow through with an action? It’s all in the headline. At Farfetched Studios, we have it down to a science utilizing well-researched methods to drive more traffic to your website. This is why we are one of the leading digital marketing agencies in the St. Charles and St. Louis area. You may have decent content to share with the internet, but if your future customer is not clicking right away, you’ve lost them.
Why is click-through rate important?
The whole world is on the internet these days, including your competitors. Millions of blogs and video content all fighting for high google rankings. But did you know that 80% of readers never make it past the headlines?[1] This is why having a click-worthy headline will make all the difference for you, potentially increasing your traffic by as much as 500%![2] Let our marketing experts at Farfetched studios create compelling content with click-worthy headlines to increase your CTR and drive more traffic to your business. Below are the top five secrets we use to improve our client’s CTR, but if you are looking to make mega moves in your business, give us a call.
1. Catchy Headline
Your audience is never going to click if they are not instantly drawn into your headline. Our Marketing Agency has years of experience creating the perfect headline for your target audience to not only get them to click but to engage further. Remember, you are competing with roughly 2 million other blog posts, 864k hours of video, and 294 billion emails, according to research by Moz.com. [3] That is a lot of competition. How will you stand out? We dive deep into marketing research to study your ideal client to understand what their pain points are. This way, we can immediately capture them in a catchy headline that addresses their needs.
2. Create a Sense of Urgency
You only have a few seconds to capture your audience. By creating a sense of urgency you instill fear that they are going to miss out on a deal if they don’t click now. For example, a healdline that states “only two spots left,” will make your reader want to learn more now instead of bookmarking for later and maybe never reading at all.
3. Break Patterns to be Interesting
If you are using the same old tactics, you’ve been using for years that are not driving results. It’s time to switch it up. Let us help you create unique content that is eye-catching and brings value to the table. In the game of marketing, it’s ever-changing, and if you don’t keep up with the times, you will be left behind. When you see something out of the ordinary, your mind is curious to learn more. Your reader is more likely to click on something that intrigues them.
4. Evoke Emotion
It’s important to remember your customers are just people too. Once you stop pushing sales messages and start actually building a relationship with your customers you hit their emotions and build trust. Using powerful words that evoke emotions will increase your click-through rate. Your customer is more likely to engage when you appeal to their emotions because it makes your brand more relatable.
5. Peak Curiosity
How often are you left wondering “what happens next” just from reading the headline? Leave your audience and potential customer wanting more. Another way to increase your CTR is by creating a headline that makes your reader think they will learn something new.
These five tips are tried and true methods to increasing your click-through rate but give our team at Farfetched Studios a call to see how we can help you perfect your marketing gameplan. You’ve got the passion for your business, and we’ve got the marketing expertise to drive more traffic. Make sure you don’t stop with just a good headline, your content has to be equally as compelling. Give us a call today to hear about or strategic marketing plan for your business.
Source:
[1] https://moz.com/blog/5-data-insights-into-the-headlines-readers-click
[3] https://moz.com/blog/5-data-insights-into-the-headlines-readers-click