Instagram Ads Now Available Through Facebook

Look at what we’ve stumbled upon while setting up Facebook ads for our clients.Screen Shot 2015-11-17-2

See that nice little blue “new” button? See what it’s next to? That says Instagram.

Since Facebook purchased Instagram for $100 million, many in the advertising and marketing world have been wondering how to put ads across both platforms. It only seemed like a matter of time, but now the cohesion is here.

Instagram has more than 400 million active users monthly (VentureBeat), and 9 out of 10 Instagram video shares happen on Facebook according to LinkedIn. The ad interfaces on Facebook will allow advertisers to purchase carousel ads on a self-service basis. As social media become a more utilized part of our lives, the potential for marketing and advertising has grown as well on each of these platforms.

With numbers such as these, the possibilities are endless. As most of the users are of the teenage or early 20s demographic, products geared toward this demographic will find a leg up on the competition.

Carousel ads are a great way to showcase some of the highlights of your company, brand or product. With multiple images, it’s similar to a slideshow. Know the four best images that would sum up your company or appeal to your targets? The carousel and Instagram ads through Facebook can help deliver ads to those who are more likely to click and complete a conversion.

If you think your business can benefit from Facebook and/or Instagram ads, contact Farfetched Studios today! We can evaluate your current marketing strategies and let you know how we can help make your stand out from the crowd.

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