Email addresses, nowadays everyone has one and it costs less than $.44/address to send out 5000 emails to people in your database, whether it be current or potential customer. Email marketing or blast emails also provide great tracking tools that let you know what your customers are interested in and what they dislike. Businesses will spend a ton of money on direct mail on a yearly basis, and direct mail isn’t necessarily bad but definitely has a lot of limitations (no way to track open rate or whether or not someone read the mail). Email Marketing also allows us to get our news out to the consumer and link them to our website which is an area of importance that is growing bigger and bigger by the second

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