The first step for business success is making sure that you’re visible, both online and to customers who are looking for your services while they are mobile. Your website’s location pages are the ideal source for customers to your place of business, while they also provide the valuable function of providing useful and helpful details about your business.
Target Audience Persona Mapping:
Before ultimately choosing the strategies that will appeal to your target market, it’s important to think about which type of information they’re going to find the most important. For example,if you own a moving company, your location pages may direct people to your location, and link back from blogs about the right kind of moving boxes, or recreational attractions in the area. Once you start by considering a page as a true and well-defined purpose, excellent content strategies will follow soon after.
Well-Placed Contact Info for Enhanced Navigation:
A location page would most definitely be quite lacking without a physical address! This is more than just a geo beacon, as it also “sends” a signal to Google for ranking, and begins to rank businesses closest to the point of search. Many admins are in such a hurry that they forget to include vitals such as the name, address, phone number, and website. The NAP + W on the site is a leading beacon and blueprint for the NAP + W information’s very important consistency.
“Don’t Keep it a Secret!” Available Services/Products/Features:
Most business owners are very good at letting those browsing their website know exactly what they have, when they’ll have it, and when they may get more. Information that can change consistently such as available rooms and spaces is very important to include, as well as what type of amenities are available at locations such as an upscale spa. The key to having a page that is not just functional but outstanding is telling people briefly exactly what you offer. Keeping customers from having to navigate to another page to find vital information is the goal for success here.
“Find us Faster:” Zooming in on Hassle-Free Browsing
Online maps have become so much more sophisticated than they were just over a decade or so ago: when they link up with your car’s navigation features, you can be sipping lattes or driving away with new sports memorabilia in no time! Having a dynamic embedded Google map versus a static map makes it easy for users to click and get very clear directions. Most drivers on the road are going to have GPS to assist them with reaching their final destination, but clearly spelled out text directions can still be very useful. Shoppers who have resided in the area for a while can quickly glance at these and find the location without a map.
Don’t Leave Anyone in Limbo Over Where to Park!
One of the biggest pet peeves for a busy commuter is being GPS-guided to a location, then enduring the hassle of figuring out where they can quickly stop and get out. Detailed parking information is an excellent way to make things easier for people once they arrive. Here are some of the most important details to provide:
- Are spots on-site, or is street parking necessary?
- Is parking paid, or free?
- Which turn is taken to lead to the parking lot?
- Which times of day are the busiest for parking?
- Is there a garage nearby?
Driving Sales with Online Feedback:
Your location page is an excellent space on the website to share reviews of your business. It’s up to you when it comes to the methods for displaying these reviews. There is the choice of star ratings, or solid personal testimonials. Users respond quite well to localized reviews that have mentioned the services and products you have available. When possible, it’s an excellent touch to add the reviewer’s picture, which evokes a sense of personal connection. Also, recent surveys have found that 49% of consumers trust online reviews just as much as personal recommendations from friends and family.
Page Optimization’s Vital Role in UX:
There are many things you can do to immediately improve your page’s appeal and relevancy. Here are a few that will develop trust and encourage users to eagerly recommend your business:
- Make sure that the content feels as if it has been created by someone with experience or expertise. It’s vital to research history, key players, milestones, and how other users have reacted to the business’s offerings.
- Assuring a content offering’s evergreen appeal involves keeping it updated regularly.
- A mobile-friendly, secure, and clean-looking page without intrusive pop-up advertising is ideal.
- Always include thorough and accurate meta tags.
- The highest-quality images possible will also include alt text.
Leading the Crowded Board in Local Visibility:
All of us here at FarFetched Studios keep the relevance of location pages in mind during every daily “search and rescue” task regarding SEO. This very valuable tool provides information to website visitors that will increase your site’s relevancy factor on search engines. With a flair for fall-themed design, SEO expertise, and an understanding of your local market, we’ll consistently drive unprecedented growth for your business. Don’t miss out on the chance to create a cozy and captivating online experience for your audience today!