Made to Stick

By: Chip Heath & Dan Heath

Creatives are always trying to find ideas that stick in people’s heads like a traumatic experience but without the therapy. Got to say this book rocks at explaining the why and how of making brand messaging stick. From comparing your product or service to concrete ideas that everyone understands then building that relationship in there head.

The book is “Made To Stick” by Chip Heath and Dan Heath.

Rumor is that they aren’t related and their last names being the same are pure coincidence. Enjoy! #madetostickbook #marketingstrategy #brandmessaging #adagency #marketingexpert