YouTube has long been one of the world’s most frequently viewed and subscribed social media platforms. With so many opportunities to post a variety of content and the ability to tailor campaigns for your target market, YouTube is a must for any brand’s detailed content strategy. To experience a sensational amount of growth on your channel and filter through any dead ends, your content needs to be highly optimized for people to find.
Here are some of the things we can assist you with here at Farfetched studios once we have helped you create killer content for your audience! Following are some of the many ways that you can bypass the inevitable “traffic jam” and competition that exists on this very popular platform.
Keyword Ranking:
When we assist you with ranking, it’s wise to place yourself in the shoes of the prospect that will be watching your video. Netflix is the ultimate example of a very successful streaming platform, and is an excellent model to follow when it comes to YouTube. Specific key terms are in place to promote your product or service to potential audiences.
The Title is your main description and starting point, and is similar to the title of a book.
The Description resides directly below the title, where you are presented with some copy that gives you the key terms of the content. This is the section where you describe your title in depth and give viewers a compelling reason to watch.
The Tags are the separate categories that are relevant to your video’s content or message. A few good examples of these are “Marketing”, “Small Business”, “Success”, “Auto Industry”, “Real Estate”, “Trending Movies”, “Dating”, and “Travel Tips”.
The Search for Keywords Currently Performing Well
Once you have learned which types of general key terms to use on the search bar related to your content, you can start your experiment. As you start to type your search, suggested popular searches will appear. This is the location that provides you with a great deal of insight regarding target keywords that are suitable for your content. Another way to accomplish this is by doing a simple Google search and using the phrases that appear at the bottom center to the right of magnifying glasses as ideas for viable YouTube SEO.
What are Some of the Most Useful YouTube Research Tools?
These are some of the digital tools that are very useful while you are looking for ways to optimize your video content for stellar ranking.
Trend-Researching:
These tools will help you uncover popular topics, and therefore yield results that will appeal to active and inspired-to-buy demographic groups.
- Google Trends
- Exploding Topics
- Buzzsumo
Tools for Keyword Research:
Keyword research tools are the foundation for many content marketers’ strategy. They allow you to capture a large snapshot of search volumes, what the competition is like, and allow you to start compiling your own list.
- SEMrush
- KW/Finder
- Ahrefs Keyword Explorer
- Google Keyword Planner
- GrowthBar
- Long Tail Pro
- Majestic
- Serpstat
Tools for Competition Data:
These will give you a solid idea of what is happening in the “enemy camp”. Here you are allowed to see the most successful people around you, and can attempt to fill the small but crucial gaps in their plan to improve your own video ranking.
- Quick Search
- BuiltWith
- WooRank
- SpyFu
- Oweletter
- SimilarWeb
- Google AdWords Keyword Planner
- SECockpit
Tools for Community Moderation:
This will simplify the task of seeing what people are talking about over the web, in conversations that may include your brand and its relevant category,
- Smart Moderation
- Addition of your own customized moderation personnel
- Hive
- Clarital
- Brand24
- Tweetdeck
- Grytics
- Sprout Social
The Obligatory In-Depth Audit:
When you have achieved true success with your YouTube SEO optimization plan, you must perform a thorough audit of your existing content. This gives you some solid guidance that you need to go in and update your current videos and make sure they are on par with the competition. Here are the ways that our expert team takes over and assists with this process:
Inventory Creation
This is the process of compiling a long list of vital information like the title, description, keywords, views, tags of your videos, and how long they have been viewed. Once you know this information, it can help optimize your YouTube content, by telling you which videos could be of benefit to keep running and which ones may have run their course.
Closely Investigating Your Descriptions and Titles
Once you complete your important and extensive list of videos, it’s time to zoom in close and use some keyword research to boost your campaign’s appeal. After your keyword research is completed, it allows you to go back to your title tags and descriptions and change phrases that are begging for improvement.
Store a Permanent Success Story Doc:
While you are completing this important SEO audit process, you can always be on the lookout for opportunities to interlink videos to other relevant and trending sources. It is always a good idea to have a coding expert look at things closely at this stage of the game to assist with any issues that could be a potential roadblock to segment-leading ranking.
Some Other Take-Charge Tips for YouTube SEO:
One way that we burn the midnight oil to assure you are seeing success is by closely examining all your file names and adding useful target keywords that aid YouTube’s very own “SEO crawlers” in ranking the content higher. We will also constantly monitor the advanced settings of YouTube that allow you to categorize, explore other users, and deem relevant for different actions. Add Cards and End Screens are other very savvy tools that allow the viewer to donate, answer demographic questions, or subscribe with just a simple click.
Much like the most popular sitcoms and documentaries on broadcast television, users of all types are enjoying and positively reviewing content with subtitles and captions. This provides a needed layer of accessibility and can also complete the task of highlighting keywords that YouTube search algorithms will use in your favor. Customizing ideal YouTube SEO requires grave attention to detail, knowledge of where things are headed, and expert-level skills in the science of being found: contact us today to assure your visual masterpieces are generating stellar results 24-7!