Keyword list scrubbing and applying more relevant keywords based on what people are currently searching for.
Go beyond search engine marketing and the results page with image and video ads. Show up across the web.
Don’t let good leads go to waste! Even if your target customer doesn’t make contact the first time, you can get them back in your crosshairs.
Analysis of the behavior of visitors to the site based on ad analytics/behavior and adapting landing pages to improve lead capture. Get the most out of your PPC Campaigns.
Google is definitely the place to start, being that it is the #1 Search Engine followed by Yahoo and Bing, which both have opportunities to engage, attract and drive customers to your website.