SEM- Search Engine Marketing-Pay-Per-Click (PPC) Campaigns
We’ve all seen the ads in our search results but some of us don’t even realize that they are paid ads or organic search results (or what the difference is…). Either way, Pay-per-click campaigns (if done correctly) are extremely relevant to what the user is searching for. Pay-per-click is actually a win-win for the consumer and business. We (the business) takes the initiative to get our relevant products in front of the consumers based on terms we have found to generate searches for ads we create, no matter how broad or exact the search terms may be. What could be better? A customer goes out searching for your product/services etc… and the first search they find exactly what they are looking for, YOU!
Keyword list scrubbing and applying more relevant keywords based on what people are currently searching for.
Go beyond search engine marketing and the results page with image and video ads. Show up across the web.
Don’t let good leads go to waste! Even if your target customer doesn’t make contact the first time, you can get them back in your crosshairs.
Analysis of the behavior of visitors to the site based on ad analytics/behavior and adapting landing pages to improve lead capture. Get the most out of your PPC Campaigns.
What can SEM do for you?
Built for Results
Google is definitely the place to start, being that it is the #1 Search Engine followed by Yahoo and Bing, which both have opportunities to engage, attract and drive customers to your website.