When you’ve put hours of hard work into an ad campaign, there is nothing worse than Google telling you your ad has been disapproved. We have learned that this automated review process does not filter through all of the details like a human would, and in many instances, these disapprovals are incorrectly doled out.
Here are some of the most common disapprovals you’ll encounter, and tips for moving in the right direction.
Destination not Working: This kickback means that Google’s many searchers simply cannot reach your site. It is the most common disapproval, and there could be multiple reasons why your landing page has been billed as inoperative. We can assist you and take a close look at your destination and advertising area.
Destination Mismatch: This means that you have taken a URL from one advertisement to another within the same group that is not identical, and just requires an expert-eyes-on solution of seeing where every ad is pointing to. We will take the digital reins to make sure that every single ad leads to the final URL path, and closely hone in to distinguish the difference between a campaign and an “account”. Campaigns need to lead to just one domain, and mirror sites, as well as payment verification entries, should all “end in the same place”.
Capitalization: This means that your ad or its extension has excessive or incorrect capitalization. Going all caps is not the way to get your message across, and best practices dictate capitalizing just the first letter in each word of your ad copy.
Punctuation and Symbols: Just like any platform that allows you to share content to the public, Google Ads abide by stylistic guidelines that every ad’s text should follow. For example, adding extra exclamation points is a trap to avoid. Our team uses stellar ad copy to assure that your ideas are communicated clearly to the reader to get the results you want.
Malicious Software: This occurs when Google’s monitors identify suspicious activity in your URL. Sometimes, you need to contact Google to find out just where the malicious code or links may lie. There are all sorts of ways that this pesky type of bug can attach itself to what you create, so make sure you are on the lookout!
Getting a Little Political: Local emergencies, events that are prone to conflict, and beliefs about controversial topics can get shut down by Google just as fast as social media moguls like Facebook. This is the time to focus on the benefits of your product or service, and stay away from emotionally or politically charged issues that are better discussed elsewhere.
The Accidental “Out of Trench” Deployment of Trademarks: Social sites such as Instagram are crushing it lately with their massive amounts of followers, and we always support the notion of boosting your brand by snapping a quick photo. However, it gets a bit more legally-charged when you accidentally include another company’s intellectual property! If you do encounter the trademark disapproval, your ad is probably still running but will face limitations as to when Google will deem it eligible to be shown. There is a support form that allows you to get very detailed with your dispute, and perhaps show that the misrepresentation was not intentional.
Teaming up with us will help you grow! Digital marketing requires assistance from those who have your best interest in mind and are constantly on the offensive watching for ways to hone your campaign, reach more users, and ultimately claim more incoming revenue!