Tag Archives: ad technology

Byte-Sized Banter in The Chatmosphere: Google Unleashes Conversational AI in Search Ads

Every technology shift is an opportunity to accelerate human learning progress, improve the quality of life, and exist as a benchmark for fascinating scientific discovery. AI has the potential to create many opportunities and will bolster productivity on a scale that has not yet been seen. Millions of individuals are now using generative AI across

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Google Rolls Out Re-Designed Desktop Search with Favicons for Organic Results

Last May, search engine giant Google released a redesign for the mobile search results that saw the addition of a new black “Ad” label and favicons by the URLS in the organic search results snippets. Now, there has been a refresh of desktop search results. The search engine tweeted Monday “Last year, our search results

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Enhancing the End-User Experience: Privacy-Safe Ad Frequency

During the earlier days of the fully-fledged internet revolution, it was known that this was the medium that would be great to drive sales, but the tactics were not yet developed. When you would first hear a dial tone on your modem and connected during the dinosaur-era of the world wide web, the well-oiled machine

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Hyper-Local & Micro-Proximity Detection

Beacon Technology Represents Hyper-localized Targeting for Customers

On-the-spot targeting puts pertinent information in customers’ hands at the right time, right place Last week discussed geo-fencing technology and how it can positively impact businesses by delivering specials and offers when they approach the business or even a competitor’s location. However, we can now take this a step further when talking about car dealerships

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