Since the world encountered such a very drastic change over the past quarter and many were suddenly confined to their homes, studies showed that an astonishing 80% of consumers have quickly devoured more content than ever before. Video is what they are mostly after, and within two years 82% of content creation will be video.
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Many of the people in your professional and social circle may have been on a bandwagon of sorts lately that we are very familiar with, and have coined a phrase that has become wildly popular: “Cut the Cord!”. As some have become dissatisfied with the cable TV industry, they have turned to streaming services and
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Spotify announced a major event in January: they are now going to launch their own proprietary podcast advertising technology. Named “Streaming Ad Insertion”, it will be applied predominantly to Spotify’s original programming and shows that are exclusive to this platform. Since they have already established a connection to millions of podcast listeners, they do possess
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Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing
Continue reading »Mobile ads now offer more photos and more easily connect car buyer with dealership ad More than half of potential car buyers now use a mobile device as opposed to desktop in the United States, and Google’s newest offering can allow dealerships to put their ad in the hands of those mobile searchers. According to
Continue reading »We may be called Farfetched Studios, but we are not making this up. Chevrolet digital ads similar to pre-roll will be displayed in magazines — yes, print magazines. The May issues of Popular Mechanics and Esquire magazines will feature 2015 Chevrolet Colorado ads that have already been seen on television and Internet pre-roll, but this
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