Tag Archives: advertising technology

Creating Content with Confidence Behind the Lens: How Video Will Become Integral in the Coming Days

Since the world encountered such a very drastic change over the past quarter and many were suddenly confined to their homes, studies showed that an astonishing 80% of consumers have quickly devoured more content than ever before. Video is what they are mostly after, and within two years 82% of content creation will be video.

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Streaming Giant Spotify Announces Their Own Podcast Advertising Technology

Spotify announced a major event in January: they are now going to launch their own  proprietary podcast advertising technology. Named “Streaming Ad Insertion”, it will be applied predominantly to Spotify’s original programming and shows that are exclusive to this platform. Since they have already established a connection to millions of podcast listeners, they do possess

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Comscore Brings Game-Changing Service to Help Measure OTT Content

Just days ago, Comscore announced their own brand of OTT Intelligence, which is a syndicated service that will measure the raw data on how many households are using Over-The-Top content on their televisions. Now that this consumer behavior is able to be measured a bit more formally, it is important to realize what a growing

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Google’s Newest Enhancements Boost Mobile Automotive Ad Strength

Mobile ads now offer more photos and more easily connect car buyer with dealership ad More than half of potential car buyers now use a mobile device as opposed to desktop in the United States, and Google’s newest offering can allow dealerships to put their ad in the hands of those mobile searchers. According to

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Ad Technology — Chevy Digital Ads Find Way into Print Publications

We may be called Farfetched Studios, but we are not making this up. Chevrolet digital ads similar to pre-roll will be displayed in magazines — yes, print magazines. The May issues of Popular Mechanics and Esquire magazines will feature 2015 Chevrolet Colorado ads that have already been seen on television and Internet pre-roll, but this

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