Tag Archives: Advertising

Advertising with Purpose: Bridge the Gap Between Digital & Direct

Digital and direct mail marketing have permanently changed the advertising industry over the past decade. For many years, effective digital advertising existed separately from older offline methods. Differences in project implementation, organization, execution, expectations, and funding distinguished these tactics. However, extreme advancements in technology and data gathering now enable advertisers to master omnichannel efforts. It’s

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New Wonder on The Byte Block: Google’s AI Breakthroughs at Marketing Live 2024

During Google’s “Marketing Live” event last week, they introduced some very impressive tools for in-depth editing of creative content. It won’t surprise many that they are AI-assisted, as many options to bolster this emerging technology have come about in the past few years. Google has been working on a new process that will enable marketers

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Ruling Your Realm With Newsfeed Nobility: The Best Times to Post on Facebook in 2024

As savvy businesses in the digital marketing realm are looking to see more users enjoying their content every day, the best time to post is a frequently discussed topic. The Sprout Social data team analyzed nearly 2 billion social media engagements across 400,000 profiles last year and came up with incredibly valuable findings. Facebook, TikTok, X, Instagram,

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Shortening the Path to YouTube Success: Key Strategies for YouTube Shorts

All of the best and trendiest snippets of what consumers love about YouTube are amplified with shorts, as viewers hereby experience a rapid sense of connection they can’t anywhere else. Anything ranging from recent sports scores, dating advice, and personal accounts of vacations is fair game, with the ability to reach people while they are

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Brandishing the Lion’s Share of the Likes: Tips to Stick Out on Social Media For 2024

The most innovative and successful creative minds in the digital advertising business are constantly studying their targets to stay a step ahead. One common sentiment among consumers is that there is far too much advertising & self-promotional content on social media.  It is now more imperative than ever to stay ahead of the curve regarding

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The Quest For Viral Posts & Page Views: Impactful Social Media Tips for 2024 

What began as an online medium to share pictures of your dinner or thoughts about a hectic Monday has become a very crucial arena for businesses to be seen on! An estimated 4.0 billion users were on social media in 2023, making its various platforms quite attractive for anyone looking for followers, customers, and ambassadors.

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Scalable and Streamlined Automation: Implementing PPC Layering in Google Ads

The emergence of ChatGPT was a huge milestone in the advertising industry, yet PPC automation was around long before this! PPC management has already been disrupted significantly with the rise of AI, as keeping with manual methods has greatly affected productivity. No matter how many accounts you are ultimately responsible for, the human touch is

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Don’t Suffer Lag, be the Ambitious Alpha Byte! 5 Marketing Trends To Embrace For 2024

The social media and digital advertising landscape has been evolving at the speed of light and the coming year promises to offer numerous challenging surprises. Methods for creating and sharing content are constantly changing and 2024 promises to offer even more riveting advancements in technology. The trends that are rearing their heads sometimes arrive on

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Bidding, Continuity Brilliance, & Conversion: Video Ad Strategy for YouTube in 2024

One of the most rewarding spends on advertising for video that is growing every day is YouTube! With billions of users worldwide and many lucrative marketing tools, YouTube has a very useful organic side along with segment-leading display ad potential and retargeting options. The first step to enjoying success on YouTube is to ensure that

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