Tag Archives: Advertising

Scalable and Streamlined Automation: Implementing PPC Layering in Google Ads

The emergence of ChatGPT was a huge milestone in the advertising industry, yet PPC automation was around long before this! PPC management has already been disrupted significantly with the rise of AI, as keeping with manual methods has greatly affected productivity. No matter how many accounts you are ultimately responsible for, the human touch is

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Don’t Suffer Lag, be the Ambitious Alpha Byte! 5 Marketing Trends To Embrace For 2024

The social media and digital advertising landscape has been evolving at the speed of light and the coming year promises to offer numerous challenging surprises. Methods for creating and sharing content are constantly changing and 2024 promises to offer even more riveting advancements in technology. The trends that are rearing their heads sometimes arrive on

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Bidding, Continuity Brilliance, & Conversion: Video Ad Strategy for YouTube in 2024

One of the most rewarding spends on advertising for video that is growing every day is YouTube! With billions of users worldwide and many lucrative marketing tools, YouTube has a very useful organic side along with segment-leading display ad potential and retargeting options. The first step to enjoying success on YouTube is to ensure that

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Pursuing PPC Greatness Post Cookie-Crumble: Harnessing Success Minus Third-Party Tracking

In response to tightening regulations and demand from consumers to offer more privacy protection, Google made a major announcement to the public four years ago. In January 2020, they announced plans to completely phase out support for third-party cookies used in its Chrome browser. Cookies have long been a very vital component of the adtech

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Wanted: Eye-Catching Subject line. Get Up to Speed on Email Marketing Metrics

In Nine We Trust: Unveiling the Secret Skills to Attention-Span Friendly Email Impact

Email marketing has an impact that goes much further than simply getting messages into an inbox! Email marketing is all about reaching your audience (and prospective customers) directly. While personalizing to each individual reader can seem impossible, advancements in email marketing tools have allowed for the ability to use in-depth segmentation and A/B testing to

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Game Changing Ads - the Playbook for the Ultimate commercial

Game-Changing Ads – Farfetched Studios’ Playbook For The Ultimate Commercial

Last year, 113+ million viewers tuned in to watch Kansas City take on Philadelphia in the big game. Around 43% of these viewers reportedly tuned in just to watch the commercials, which have become highly anticipated over time. Audiences are always eager to compare their favorites with each other for weeks after the event. While

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Best times to post for maximum engagement.

“What’s the Trending Word on the Weekender’s Rule?” Optimal Times for Social Media Posting

As anyone with a product or service to get the word out about has long realized, the viewers that “eat up” your social media posts are sometimes doing so while munching on their lunch for the day! As post-scheduling software has allowed marketing professionals to get their messages out on autopilot, those who were already

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5 Steps for Resilient + Winning Digital Marketing Strategy

New Realities, New Rules: 5 Steps for Resilient + Winning Digital Marketing Strategy

With a trending national average of 12 very important “touchpoints” and two months for a customer to cross the line from awareness to fully-fledged purchase, it is crucial to have a well-honed digital marketing strategy for success. The process of eventually figuring out who your target market is and leading them to conversion may require

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