While running your business, it was difficult to know what was happening behind your back just under a decade ago. It can be very beneficial to anyone with money on the line to know what is being said (or even thought!) about them behind closed doors. The practice of social listening monitors all your channels
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As anyone with a product or service to get the word out about has long realized, the viewers that “eat up” your social media posts are sometimes doing so while munching on their lunch for the day! As post-scheduling software has allowed marketing professionals to get their messages out on autopilot, those who were already
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With a trending national average of 12 very important “touchpoints” and two months for a customer to cross the line from awareness to fully-fledged purchase, it is crucial to have a well-honed digital marketing strategy for success. The process of eventually figuring out who your target market is and leading them to conversion may require
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It is always a reassuring and thrilling feeling when you gain several new customers within the digital realm. There are many positive “ambassadors” eager to use what you are offering, and willing to stick around for the long run. The last few years have been so challenging that the “one step forward, two steps back” mantra solidly holds true. Your net result is not entirely positive if you have lost a few simultaneously from your existing client base.
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As privacy concerns have recently taken the forefront regarding digital marketing news, there are many questions to ponder regarding the future of digital advertising. 53% of companies online are still incorporating third-party data as a means of sourcing demographics and viability, according to the recent findings from Datatonics’ Programmatic Audience Targeting Survey. Behavioral Data and
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Paying attention to the nuances and changes of the world’s most prominent search engine is one of the tasks we give high priority to here at Farfetched Studios, as ranking post-query is everything in today’s world. The Search Engine Journal announced on their blog this week that Google Ads will now officially make account-level negative
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The Entrepreneur.com team has long been an authority for the most relevant business advice over the years for digital marketers, and a source we occasionally look to for guidance. One thing we’re sure about here at Farfetched Studios is that the next year will bring about some very unique challenges for digital marketers. One of
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The SearchEngineJournal has always been a reliable and comprehensive source of information about the happenings of the world’s most popular search engine and beyond. Last week they announced an impact on audience targeting that was a direct result of the ongoing battle for more user privacy in the digital landscape. Google Ads Liaison Ginny Marvin
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Around a decade ago, it became obvious that artists, musicians, and all sorts of businesses worldwide were going to benefit from YouTube advertising. Here are a few misconceptions about this wildly popular video delivery medium, and some ways that we rework old habits into exciting and traffic-driving success. The Fallacy of The Guessing Game: Taking
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YouTube, the world’s most popular streaming and upload platform, is quite viable for all types of marketing and product sales, and customers are being won over by video in record numbers. Here are a few updates to the platform and how we feel they are relevant to the constantly changing advertising landscape. A Solid Multilingual
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