It is always a reassuring and thrilling feeling when you gain several new customers within the digital realm. There are many positive “ambassadors” eager to use what you are offering, and willing to stick around for the long run. The last few years have been so challenging that the “one step forward, two steps back” mantra solidly holds true. Your net result is not entirely positive if you have lost a few simultaneously from your existing client base.
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As privacy concerns have recently taken the forefront regarding digital marketing news, there are many questions to ponder regarding the future of digital advertising. 53% of companies online are still incorporating third-party data as a means of sourcing demographics and viability, according to the recent findings from Datatonics’ Programmatic Audience Targeting Survey. Behavioral Data and
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Paying attention to the nuances and changes of the world’s most prominent search engine is one of the tasks we give high priority to here at Farfetched Studios, as ranking post-query is everything in today’s world. The Search Engine Journal announced on their blog this week that Google Ads will now officially make account-level negative
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The Entrepreneur.com team has long been an authority for the most relevant business advice over the years for digital marketers, and a source we occasionally look to for guidance. One thing we’re sure about here at Farfetched Studios is that the next year will bring about some very unique challenges for digital marketers. One of
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The SearchEngineJournal has always been a reliable and comprehensive source of information about the happenings of the world’s most popular search engine and beyond. Last week they announced an impact on audience targeting that was a direct result of the ongoing battle for more user privacy in the digital landscape. Google Ads Liaison Ginny Marvin
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Around a decade ago, it became obvious that artists, musicians, and all sorts of businesses worldwide were going to benefit from YouTube advertising. Here are a few misconceptions about this wildly popular video delivery medium, and some ways that we rework old habits into exciting and traffic-driving success. The Fallacy of The Guessing Game: Taking
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YouTube, the world’s most popular streaming and upload platform, is quite viable for all types of marketing and product sales, and customers are being won over by video in record numbers. Here are a few updates to the platform and how we feel they are relevant to the constantly changing advertising landscape. A Solid Multilingual
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When anyone with a digital storefront or URL that is dependent on a healthy amount of traffic to succeed sees a drop in search volume, there can certainly be a reason to be alarmed. Every single click you miss out on means that any of your forms of competition are taking customers away from you,
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YouTube has long been one of the world’s most frequently viewed and subscribed social media platforms. With so many opportunities to post a variety of content and the ability to tailor campaigns for your target market, YouTube is a must for any brand’s detailed content strategy. To experience a sensational amount of growth on your
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When you have decided to begin an endeavor that involves eCommerce, it is easy to have “tunnel vision” in your day-to-day thinking. Every business owner would love it if it was as easy as dreaming up the product or service, creating the URL (with an excellent user experience), getting the billing software ready and finally
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