Tag Archives: Advertising

Best times to post for maximum engagement.

“What’s the Trending Word on the Weekender’s Rule?” Optimal Times for Social Media Posting

As anyone with a product or service to get the word out about has long realized, the viewers that “eat up” your social media posts are sometimes doing so while munching on their lunch for the day! As post-scheduling software has allowed marketing professionals to get their messages out on autopilot, those who were already

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5 Steps for Resilient + Winning Digital Marketing Strategy

New Realities, New Rules: 5 Steps for Resilient + Winning Digital Marketing Strategy

With a trending national average of 12 very important “touchpoints” and two months for a customer to cross the line from awareness to fully-fledged purchase, it is crucial to have a well-honed digital marketing strategy for success. The process of eventually figuring out who your target market is and leading them to conversion may require

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Loyalty’s Long-Run Payoffs: Three Marketing Tips for Positive Customer Retention

It is always a reassuring and thrilling feeling when you gain several new customers within the digital realm. There are many positive “ambassadors” eager to use what you are offering, and willing to stick around for the long run. The last few years have been so challenging that the “one step forward, two steps back” mantra solidly holds true. Your net result is not entirely positive if you have lost a few simultaneously from your existing client base.

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With a Cookie-Free Existence on the Digital Horizon, Third-Party Data Temporarily Remains Relevant

As privacy concerns have recently taken the forefront regarding digital marketing news, there are many questions to ponder regarding the future of digital advertising. 53% of companies online are still incorporating third-party data as a means of sourcing demographics and viability, according to the recent findings from Datatonics’ Programmatic Audience Targeting Survey. Behavioral Data and

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Digital Marketing: How to Build Momentum in 2023

Assuring Your Passion Remains Profitable: Developing a plan for Effective Digital Momentum in 2023

The Entrepreneur.com team has long been an authority for the most relevant business advice over the years for digital marketers, and a source we occasionally look to for guidance. One thing we’re sure about here at Farfetched Studios is that the next year will bring about some very unique challenges for digital marketers. One of

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Google User Privacy Changes

Google Announces Exit Strategy for Similar Audiences to Take Place in 2023

The SearchEngineJournal has always been a reliable and comprehensive source of information about the happenings of the world’s most popular search engine and beyond. Last week they announced an impact on audience targeting that was a direct result of the ongoing battle for more user privacy in the digital landscape. Google Ads Liaison Ginny Marvin

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5 Common Faults When Trying to Master YouTube ads

Around a decade ago, it became obvious that artists, musicians, and all sorts of businesses worldwide were going to benefit from YouTube advertising. Here are a few misconceptions about this wildly popular video delivery medium, and some ways that we rework old habits into exciting and traffic-driving success.   The Fallacy of The Guessing Game: Taking

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The #1 Streaming Platform’s Exciting Upgrades: YouTube Offers Creators Classy Digital Canvas

YouTube, the world’s most popular streaming and upload platform, is quite viable for all types of marketing and product sales, and customers are being won over by video in record numbers. Here are a few updates to the platform and how we feel they are relevant to the constantly changing advertising landscape. A Solid Multilingual

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