Here is the question every brand leader should be sitting with right now: if the brand vanished from every shelf and every search result tomorrow, would customers go looking for it? Would they care enough to seek it out? Or would they simply reach for whatever happened to be nearby and move on without a
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The old saying holds true: “Fail to prepare, and you prepare to fail.” At our agency, we encourage our team to go the extra mile in prepping for their roles, but this advice is just as critical for business leaders. Heading into 2025, having a well-thought-out marketing strategy isn’t just a nice-to-have—it’s a must. The
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Matthew Cimaglia is an award-winning director and entrepreneur whose motto is to “not follow trends, and lead with ideas”. He wrote a powerful piece for Forbes Magazine this past week about perspective in branding, and the importance of where it can guide you in the future. He remarks first on an experience with a
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