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Tag Archives: branding

As Brands See Need to Evolve and Remain Resilient, Nearly Half of All Consumers Crave Personalization

August 17, 2020 September 8th, 2020 03:17 pm September 8th, 2020 03:17 pm

Innovoid is currently the leading independent analytics and advertising platform geared for television, and they recently made public their interesting findings of a very focused consumer study. Taking an up-close look at what consumers now prefer for personalized advertising during the pandemic, more than 1000 adults were polled online during July 2020. After the results

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Building A Brand to Thrive: The Prominent Power of Perspective

January 21, 2020 January 21st, 2020 09:13 am January 21st, 2020 09:13 am

Matthew Cimaglia is an award-winning director and entrepreneur whose motto is to “not follow trends, and lead with ideas”. He wrote a powerful piece for Forbes Magazine this past week about perspective in branding, and the importance of where it can guide you in the future.   He remarks first on an experience with a

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