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Tag Archives: Content Metrics

The Path to Purchase: Reaching Consumers Via Digital Advertising

September 16, 2020 September 17th, 2020 02:30 pm September 17th, 2020 02:30 pm

When Americans are making the exciting choice of purchasing a new automobile, paying an in-person visit to the dealership has rapidly become a less necessary means of accomplishing the task. The many ways that technology has helped this have ushered in the introduction of more choices for consumers looking to buy. With the pandemic still

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Tell-Tale Traits Defining Valuable Site Visitors: Duration of Engagement

September 8, 2020 September 10th, 2020 07:02 am September 10th, 2020 07:02 am

World-famous CMO Stuart McDonald remarked brilliantly regarding metrics when he claimed that “Time and money are your scarcest resources. Data reveals impact, and with data, you can bring more science to your decisions.” Even though the many various metrics used in the digital marketing world can be confusing, many of the most successful players have

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