Tag Archives: digital advertising

Search, Discover, Excel: Why Internal Site Search is Crucial for Enterprise SEO Dominance

SEO strategy is a very constantly changing (while daunting!) task and can involve a bit of well-calculated risk! It can seem even more complex than age-old games of strategy such as chess, parcheesi, or backgammon. Once your product is ready to roll, your website is up, and you have found your mouse-touting and tech-savvy staff,

Continue reading »

Mission: Possible – Creating + Implementing Impactful Marketing KPIs

Return on Investment for marketers has become much more complex since the introduction of iOS14. A fair amount of the consumer data needed is not as accessible now, as traffic moved from social media posts to e-commerce advertisements. The current tracking standard is a combination of Google Analytics and urchin tracking module codes that can

Continue reading »

Triumph Over New Territory: Essential Tips for Successful PPC in a New Geographical Market

Whether it’s a brick-and-mortar location or a full-fledged drop-shipping operation, entering a new geographical territory demands a well-planned marketing strategy. Paid media is one of the most effective (yet aggressive) ways to establish your presence when you have landed on unfamiliar turf. Here are a few tips for fine-tuning your PPC efforts toward a region

Continue reading »

Connecting Minus the Crystal Ball: Developing an Emotionally Resonant Digital Marketing Strategy

The marketing landscape right now has reacted to inflationary times, among many other elements, that have made once-reliable prospects quite a bit more selective. Customers have heavily leaned towards making saving money a priority, and simple brand loyalty doesn’t guarantee repeat business anymore. To hold a customer’s attention during this period of such intense competition,

Continue reading »
Best times to post for maximum engagement.

“What’s the Trending Word on the Weekender’s Rule?” Optimal Times for Social Media Posting

As anyone with a product or service to get the word out about has long realized, the viewers that “eat up” your social media posts are sometimes doing so while munching on their lunch for the day! As post-scheduling software has allowed marketing professionals to get their messages out on autopilot, those who were already

Continue reading »
5 Steps for Resilient + Winning Digital Marketing Strategy

New Realities, New Rules: 5 Steps for Resilient + Winning Digital Marketing Strategy

With a trending national average of 12 very important “touchpoints” and two months for a customer to cross the line from awareness to fully-fledged purchase, it is crucial to have a well-honed digital marketing strategy for success. The process of eventually figuring out who your target market is and leading them to conversion may require

Continue reading »