Tag Archives: digital advertising

Google User Privacy Changes

Google Announces Exit Strategy for Similar Audiences to Take Place in 2023

The SearchEngineJournal has always been a reliable and comprehensive source of information about the happenings of the world’s most popular search engine and beyond. Last week they announced an impact on audience targeting that was a direct result of the ongoing battle for more user privacy in the digital landscape. Google Ads Liaison Ginny Marvin

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5 Common Faults When Trying to Master YouTube ads

Around a decade ago, it became obvious that artists, musicians, and all sorts of businesses worldwide were going to benefit from YouTube advertising. Here are a few misconceptions about this wildly popular video delivery medium, and some ways that we rework old habits into exciting and traffic-driving success.   The Fallacy of The Guessing Game: Taking

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Moving Mountains One Tagline at a Time: Tips for Creating Engaging Social Media Content

Social media has become one of the most useful and engaging avenues to deliver your message, gain a following, and inform your customers about new products. As most successful business owners know, this is easier said than done, and posting frequently is the best means of attracting positive attention. Here are some of the ways

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The #1 Streaming Platform’s Exciting Upgrades: YouTube Offers Creators Classy Digital Canvas

YouTube, the world’s most popular streaming and upload platform, is quite viable for all types of marketing and product sales, and customers are being won over by video in record numbers. Here are a few updates to the platform and how we feel they are relevant to the constantly changing advertising landscape. A Solid Multilingual

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Bravery Regarding Budgeting While Embracing Savvy Strategy: 4 Predictions for Digital Advertising in Q4

One of the most promising and reliable streams of advertising in the current market is selling advertising space for a frequently used platform. Industry giants such as Google, Twitter, and Tik Tok take in a very large amount of their overall revenue by these means, but lately there have been challenges regarding “guaranteed monthly home

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“Averting the Digital Marketer’s Conversion Crunch”: Addressing Decreasing Click Volume in Google Ads

When anyone with a digital storefront or URL that is dependent on a healthy amount of traffic to succeed sees a drop in search volume, there can certainly be a reason to be alarmed. Every single click you miss out on means that any of your forms of competition are taking customers away from you,

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YouTube SEO: Strategies to Rank on Top

“Maverick Status” For Your Latest Streaming Sensation: Winning SEO Strategies for YouTube

YouTube has long been one of the world’s most frequently viewed and subscribed social media platforms. With so many opportunities to post a variety of content and the ability to tailor campaigns for your target market, YouTube is a must for any brand’s detailed content strategy. To experience a sensational amount of growth on your

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OTT (Over-The-Top) Fastest Growing Local Ad Platform

BIA Advisory Services Sees Ott as the Champion + Fastest Growing Platform for Local Advertisers

The current times have dictated numerous sources of worry for many local broadcasting entities, as individuals using alternate forms of streaming and internet-based platforms for entertainment have moved into the forefront. A new report from BIA Advisory Services reveals that the over-the-top (OTT) format is one of the fastest growing channels for users obtaining local

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