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Tag Archives: Digitial Marking

Media Buyers Share Questionable Outlook on 2021 with the Loss of Cookies and Weakened First-Party Data

December 31, 2020 January 12th, 2021 09:38 am January 12th, 2021 09:38 am

Projected to account for nearly 75% of all budgets in 2021, Digital Media continues to grow while traditional advertising slips. According to the Interactive Ad Bureau, 2021 is on trend to being a year lead by digital advertising, but some technical issues like the blocking of web cookies have scared many media buyers and hindered

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