Social media posting, video campaigns and webinars are all great tactics to reach your customers, but it’s important not to forget about one very effective method: email marketing! Some of the most skilled and successful email marketers out there are yielding an ROI of over $30 for every dollar spent for their campaigns! The concept
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PPC has long been established as a great option to increase brand visibility, conversions and eventually, leads. However, running a truly effective campaign often takes more than just adding your budget; it should tie back to your business’s goals in a way that makes sense. In this article, we’ll show you how to go deeper
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As Christmas trees are exchanged for well-thought-through resolutions, many digital entities are taking a moment to recap and mull over the happenings of the year. There were algorithm updates, new tools on the table, and giant leaps forward for very fundamental strategies. 2023 saw the rise of AI-powered marketing tools, along with a much-anticipated indexing
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The business world today exists in an environment that has recently undergone many astounding technological advancements! Productivity output has risen quite drastically, and anyone producing digital content must see to it that the quality is on par with competing brands. A detailed snapshot of the creator economy depicts an environment valued at over 100 billion
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Now is the time of year when marketers are keen on the valuable task of forecasting the future. Tactics that will help connect with audiences, reach more loyal followers, and make a lasting impression are highly in demand. Any winning strategy is going to embrace a means of foreseeing what marketing trends will be like
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Holidays continue to be an important opportunity to gain followers and make sales. Consumers have historically tried to save all year long to at least treat that special someone in their life to something nice. With a proactive approach and a bit of extra effort, these marketing strategies will allow you to make a memorable
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The battle for ad share, revenue, and a fleeting split second of valuable attention is currently quite fierce, and Netflix is looking to find new opportunities for advertisers to shine! Single-title sponsorships will effectively plant a viewer in front of a powerful message before they embark on a mission to escape reality for a few
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There are many successful marketers out there who keep themselves at a healthy distance from the activity of their operation. They sometimes exist at a level that is a bit removed from the hustle and bustle, as well as the commonplace direct interactions with valuable consumers. This can place an owner, investor, or CEO in
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Constantly keeping a trained eye on media trends can be baffling, even in the most predictable of times! The last five years have proven to be anything but predictable, but media buyers still must look for effective campaigns and spend solutions. Podcast advertising boasts millions of selections and a listener base with an incredibly vetted
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Allowing your customers to locate you easily on search engines is one of the most constructive things you can do for long-term organic growth! Blogging is a great strategy for increasing visibility, with companies that create blogs consistently generating 60% more leads than those who don’t. Blogging is an excellent means of sharing valuable content
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