Tag Archives: Farfetched Studios

A Google Podcast’s Algorithmic Alchemy: Updated Ranking Insights

Sometimes when you want the best information out there about updates to the world’s most popular search engine, it’s best to go directly to the source itself! The most recent episode of Google’s “Search Off the Record” podcast features expert Danny Sullivan, as he enthusiastically pulls up a chair to discuss a topic very relevant

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Search, Discover, Excel: Why Internal Site Search is Crucial for Enterprise SEO Dominance

SEO strategy is a very constantly changing (while daunting!) task and can involve a bit of well-calculated risk! It can seem even more complex than age-old games of strategy such as chess, parcheesi, or backgammon. Once your product is ready to roll, your website is up, and you have found your mouse-touting and tech-savvy staff,

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Mission: Possible – Creating + Implementing Impactful Marketing KPIs

Return on Investment for marketers has become much more complex since the introduction of iOS14. A fair amount of the consumer data needed is not as accessible now, as traffic moved from social media posts to e-commerce advertisements. The current tracking standard is a combination of Google Analytics and urchin tracking module codes that can

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Captivate, Convert, Conquer: Advanced Copywriting for Social Media Mastery

A fully implemented social media strategy will pave the way for your business to enjoy a very rich presence, while constantly engaging those pulling out their device and looking to fill the void! It is very satisfying to suddenly witness customers excitedly commenting, comparing experiences, and being eager to share the word about your product

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Triumph Over New Territory: Essential Tips for Successful PPC in a New Geographical Market

Whether it’s a brick-and-mortar location or a full-fledged drop-shipping operation, entering a new geographical territory demands a well-planned marketing strategy. Paid media is one of the most effective (yet aggressive) ways to establish your presence when you have landed on unfamiliar turf. Here are a few tips for fine-tuning your PPC efforts toward a region

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Connecting Minus the Crystal Ball: Developing an Emotionally Resonant Digital Marketing Strategy

The marketing landscape right now has reacted to inflationary times, among many other elements, that have made once-reliable prospects quite a bit more selective. Customers have heavily leaned towards making saving money a priority, and simple brand loyalty doesn’t guarantee repeat business anymore. To hold a customer’s attention during this period of such intense competition,

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